Melody for audio advertising
Posted: Tue Jan 28, 2025 6:07 am
Before you approve the music for your video, make sure that its mood and rhythm match the image of the product you are creating. A spa would not be suited to a dance or aggressive melody, and a store selling drum kits would not be suited to a slow and calm melody. The music should match the script of the video and complement the image of your brand.
Case: VT-metall
Find out how we reduced the cost of medical mail list attracting an application by 13 times for a metalworking company in Moscow
Find out how
Placing audio advertising on the Internet
Radio stations remain the main platforms for placing audio clips. The Internet is in second place among media. The usage rates for audio advertising of these two platforms are almost equal. Most radio stations are broadcast via the World Wide Web. In addition, many Internet platforms are based on the audio format.
Marketers call streaming video one of the most popular options for online advertising. This means that content, including an audio clip, is recorded in advance and distributed in a finished form. Advertising experts predict an increase in the popularity of videos appearing in various applications outside of their content. Such services are called out-stream. These can be applications for finding a way, doing sports, counting calories, and others.
Placing audio advertising on the Internet
Services for Audio advertising can often be found on the following services:
Streaming platforms.
Online libraries with audiobooks.
Radio station websites.
Services for viewing and sharing videos (when the viewer stops watching, an advertisement starts).
Placing audio advertising on the Internet is virtually free of reputational risks, as this platform usually presents professional content and creates a favorable environment for advertising messages.
The online sphere used for audio advertising has a wide audience. Calculations show that there are about 65 million unique users here every month. Meanwhile, users spend from three and a half to five hours a week on various Internet platforms where marketing audio communications are distributed. Already in 2017, the number of services providing services for placing audio advertising has crossed the 100 mark.
A distinctive feature of the audio advertising segment is the fact that most of it consists of programs in the form of mobile applications. This state of affairs is easy to explain. The fact is that audio clips do not rivet the user's attention to the device screen, so they can be listened to in their free time.
The development of new platforms such as bots, voice assistants and media systems is becoming a promising direction in online audio advertising. These innovative technologies are gaining popularity and are capable of significantly changing the landscape of the advertising industry. For example, car media systems provide an opportunity to effectively reach an audience that spends a lot of time on the road and little time in front of screens. These trends indicate the need to master and use these platforms as promotion tools.
When creating audio commercials, the possibilities of the Internet environment are actively used, which allow for interacting with the audience in an interactive format. This approach not only helps to attract attention to products and services, but also encourages listeners to move from interest to real actions.
The most common type of interactive element is a graphic banner displayed during the audio ad. Some platforms even keep this poster on the device screen after the ad has finished, allowing users to interact with it at any time.
Case: VT-metall
Find out how we reduced the cost of medical mail list attracting an application by 13 times for a metalworking company in Moscow
Find out how
Placing audio advertising on the Internet
Radio stations remain the main platforms for placing audio clips. The Internet is in second place among media. The usage rates for audio advertising of these two platforms are almost equal. Most radio stations are broadcast via the World Wide Web. In addition, many Internet platforms are based on the audio format.
Marketers call streaming video one of the most popular options for online advertising. This means that content, including an audio clip, is recorded in advance and distributed in a finished form. Advertising experts predict an increase in the popularity of videos appearing in various applications outside of their content. Such services are called out-stream. These can be applications for finding a way, doing sports, counting calories, and others.
Placing audio advertising on the Internet
Services for Audio advertising can often be found on the following services:
Streaming platforms.
Online libraries with audiobooks.
Radio station websites.
Services for viewing and sharing videos (when the viewer stops watching, an advertisement starts).
Placing audio advertising on the Internet is virtually free of reputational risks, as this platform usually presents professional content and creates a favorable environment for advertising messages.
The online sphere used for audio advertising has a wide audience. Calculations show that there are about 65 million unique users here every month. Meanwhile, users spend from three and a half to five hours a week on various Internet platforms where marketing audio communications are distributed. Already in 2017, the number of services providing services for placing audio advertising has crossed the 100 mark.
A distinctive feature of the audio advertising segment is the fact that most of it consists of programs in the form of mobile applications. This state of affairs is easy to explain. The fact is that audio clips do not rivet the user's attention to the device screen, so they can be listened to in their free time.
The development of new platforms such as bots, voice assistants and media systems is becoming a promising direction in online audio advertising. These innovative technologies are gaining popularity and are capable of significantly changing the landscape of the advertising industry. For example, car media systems provide an opportunity to effectively reach an audience that spends a lot of time on the road and little time in front of screens. These trends indicate the need to master and use these platforms as promotion tools.
When creating audio commercials, the possibilities of the Internet environment are actively used, which allow for interacting with the audience in an interactive format. This approach not only helps to attract attention to products and services, but also encourages listeners to move from interest to real actions.
The most common type of interactive element is a graphic banner displayed during the audio ad. Some platforms even keep this poster on the device screen after the ad has finished, allowing users to interact with it at any time.