Choosing an idea
Posted: Tue Jan 28, 2025 5:59 am
Choosing an idea
The type of thinking used: convergent (qualitative).
Time required: from 10 minutes for personal choice, from 40 minutes for surveying a segment of the target audience.
Essential tools: notebook, pen, list of ideas.
Additional tools: great mood and a voice recorder.
So, we are armed with slovenia email list ideas. Now it is important to contact the representatives of the target audience and get their feedback on everything that has been invented.
If you simply give a list of 100 ideas to a potential client to read, it is unlikely that they will approve anything at all. It is better to group all the written thoughts by similarity. For example, combine those that concern partnerships, and separately - ideas for creating video lessons, etc.
It may happen that you have identified an idea and consider it the most interesting and worthy of implementation. But the client will say that it is, frankly speaking, a failure. Here is the first advantage of using design thinking: you have avoided a serious failure and have not wasted money.
Tell the client the list of groups of ideas you have obtained. If he shows interest in any of them, then read out all the ideas that are included in them. Record everything he says to use it at the next stage.
Example
We took on one of the problems of the Apple mobile phone repair service. The target audience is students. They bought an expensive gadget for themselves with their last money and now have to save. What they like: the courier takes the phone for repair and delivers it after the work is done, short repair time. What they don't like: the lack of a cool phone during repair, high cost of work.
The following ideas found the greatest response from the students: possible payment installments for repairs, the possibility of renting for the time of absence of the phone. As proposals, they voiced the following: tracking the status of the work being carried out online or receiving notifications on social networks.
Stage 5. Prototyping
Prototyping
The type of thinking used: divergent (quantitative).
Required time: from 40 minutes.
Required tools: there is no set list, anything will do.
Additional tools: at your discretion.
A prototype is an explanation of all the processes of the product's operation in reality. Even a drawing will do.
There may be several prototypes. We improve an existing product or update it, or create it from scratch. The prototype is based on the most popular ideas from the list of proposed ideas.
The type of thinking used: convergent (qualitative).
Time required: from 10 minutes for personal choice, from 40 minutes for surveying a segment of the target audience.
Essential tools: notebook, pen, list of ideas.
Additional tools: great mood and a voice recorder.
So, we are armed with slovenia email list ideas. Now it is important to contact the representatives of the target audience and get their feedback on everything that has been invented.
If you simply give a list of 100 ideas to a potential client to read, it is unlikely that they will approve anything at all. It is better to group all the written thoughts by similarity. For example, combine those that concern partnerships, and separately - ideas for creating video lessons, etc.
It may happen that you have identified an idea and consider it the most interesting and worthy of implementation. But the client will say that it is, frankly speaking, a failure. Here is the first advantage of using design thinking: you have avoided a serious failure and have not wasted money.
Tell the client the list of groups of ideas you have obtained. If he shows interest in any of them, then read out all the ideas that are included in them. Record everything he says to use it at the next stage.
Example
We took on one of the problems of the Apple mobile phone repair service. The target audience is students. They bought an expensive gadget for themselves with their last money and now have to save. What they like: the courier takes the phone for repair and delivers it after the work is done, short repair time. What they don't like: the lack of a cool phone during repair, high cost of work.
The following ideas found the greatest response from the students: possible payment installments for repairs, the possibility of renting for the time of absence of the phone. As proposals, they voiced the following: tracking the status of the work being carried out online or receiving notifications on social networks.
Stage 5. Prototyping
Prototyping
The type of thinking used: divergent (quantitative).
Required time: from 40 minutes.
Required tools: there is no set list, anything will do.
Additional tools: at your discretion.
A prototype is an explanation of all the processes of the product's operation in reality. Even a drawing will do.
There may be several prototypes. We improve an existing product or update it, or create it from scratch. The prototype is based on the most popular ideas from the list of proposed ideas.