Affiliate Fraud: What You Need to Know

[sharminsumu]

However, the affiliate marketing model is not without its flaws, especially when it comes to digital tracking and attribution. Surprisingly, more than a third of digital ad traffic is tainted by fraud, according to recent studies.

The crux of the problem lies in the exploitation of the affiliate marketing framework by fraudsters, who fraudulently claim commissions, which impacts both affiliate marketers and merchants.

Simply put, affiliate fraud is when bad actors engage in or perform brazil telegram number database illegal activities in order to defraud affiliate marketers or merchants . These scammers may use a variety of methods to trick companies into paying them affiliate commissions that aren’t actually valid.

Affiliate fraud comes in many forms. Some of the most common include:

Click Fraud
What does it look like?: You may notice an unusual spike in clicks without a corresponding increase in conversions, or a high number of clicks coming from suspicious or irrelevant sources.

With click fraud, scammers can flood pay-per-click (PPC) campaigns with fraudulent or invalid clicks, often through bots or artificial activities that use software to simulate real users.
Red flags to watch for : Watch for irregular traffic patterns, such as clicks that arrive at odd times or come from the same IP addresses in rapid succession.