How to set up CPA marketing from scratch to results

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For a company that wants to entrust the promotion of its products to partner organizations, it is necessary to think through the most convenient and advantageous conditions that could attract performers ready to increase your sales volume. The more people are interested in cooperation with you, the more goods and services you will ultimately be able to sell.

If you plan to develop a network program mail marketing to doctors on your own, then prepare yourself for long and meticulous work, finding partners, drawing up the terms of the program. All this requires patience, time and money.

Choosing partners for CPA marketing
The first thing you need to do is choose an aggregator. Such a site usually contains an application form that you need to fill out for cooperation. And when your request is accepted, the ad will appear on the network, webmasters will be able to see it and decide whether they are interested in broadcasting such advertising on their site.

Next, you will need to choose your partner. Perhaps, the chosen resource already has many colleagues in the industry that you represent. This means that there are webmasters engaged in CPA marketing who have already become quite skilled in advertising similar products to yours and are ready to provide quality traffic to your site.

It may also be that your offer does not fit into the aggregator's theme. Then you should contact the resource manager and clarify whether you can also place an offer in this network. After all, it is quite obvious that an offer about consumer goods will have no place on a platform specializing in online games. Although it is quite possible that the aggregator planned to expand the topics used, so your application will be useful.

Once you have chosen your CPA network, you need to create a high-quality and attractive offer that will attract the attention of numerous partners.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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We are making an offer for partnership in the network
Most aggregators offer their own form for making an offer. By filling it out, you will already be able to understand whether this resource is suitable for you or not worth wasting time on. If the option suits you, then in the future you will be able to work with webmasters directly, promising them a commission in a larger amount than the aggregator provides.

Before making an offer, analyze the activities of your colleagues in the industry so that your offer is competitive. All webmasters will evaluate your application according to three main parameters:

Calculation of payment

For webmasters, the option where they can get a bigger payment is more interesting, but specialists also look at the payment procedure. There are stores that use the CPS model. With this scheme, the contractor receives payment only after the actual sale of products from the online store, a percentage of the transaction. Thus, the owner of the seller company may have to deduct 15% from each sale or another agreed part.

Interest is paid not only for the sale, but also for the completed application (this is how the Quelle company works). Often, the interest rate is replaced by a fixed payment for each of them. This is more convenient for the masters - it is easier to plan earnings.

Let's imagine a situation in which partners enter into a relationship with a client, and his average costs are about 10 thousand rubles for the entire period of using the channel. The amount of payment from sales is 1,500 rubles, which is 15%. Instead of a percentage rate, you can provide a fixed amount of remuneration to the webmaster only for a paid order (1,500 rubles).

Next, we can analyze the average bounce rate for the partner channel. If it is 30%, then we will subtract 30% from the reward amount of 1,500 rubles and get 1,050 rubles.

If the percentage payment does not suit you, then you can provide a fixed rate for the completed order of 1050 rubles. But such a principle of remuneration can lead to fraud by webmasters who will generate an application for the product, because the risk of non-payment is already taken into account in the amount of remuneration. And their profit will be accrued based only on the placement of orders.

Reducing ordering time

A very important factor for webmasters is a low hold rate. No one likes to remain in the dark about the order status for too long. After all, the sooner it becomes known about the order fulfillment, the sooner the partner will receive their reward.

There is no need to talk about a low hold rate when it comes to overseas orders. The maximum waiting time should not exceed 45 days. But if the order statuses change much faster, the aggregator statistics will reflect a different hold rate (for example, 20 days).

Assigning a client to a partner

And another important factor for partners is the lifetime of PostСlick Cookies. The longer the storage period of PostСlick Cookies, the longer the user who followed the external link does not break the connection with this partner. This indicator shows how long the company will know about whose efforts made a specific purchase.

Look at what cookie storage period is set in other CPA networks and determine yours accordingly.

The main principle is never to worsen the offer. It makes sense to slightly lower its quality at first, so that in the process of further work the program will become more profitable. If your development is in the opposite order, then most partners will stop cooperation.