I still remember reading your first book on giving great demos—it's still the best! I still share it
–Maz T.,
Plus, get free guidance in our weekly office hours, hosted by our Customer Success team. Whether you’re a Close customer or on a free trial, come get feedback on your sales process, CRM set up, and more.
Steli,
You know this already but you have a few stars and your team. Both france telegram data Laura and Forrest spent a half hour with me during office hours today. They are patient, an expert in their field, and fun. There has been a problem in my business that I am trying to solve and they were able to give constructive solutions to solve these problems—thank you.Every startup has one goal: Find product-market fit.
The goal may be simple, but achieving it is not—and many startups fail because they can’t nail product-market fit.
It’s obvious when you don’t have product-market fit: No one’s buying what you’re selling. But telling when you have a true fit that lasts? That’s harder to figure out.
Here’s where startup founders get stuck: You see some early traction—sales are coming in, revenue is climbing—and you think, “We’ve made it. This is product-market fit!” But then sales slow down. The growth plateaus.
Suddenly, what you thought was a solid connection with your customers starts crumbling. Maybe you caught the tail end of a trend. Maybe a competitor moved in and started doing it better. Or maybe the fit was never really there to begin with.
In the early stages, it’s tough to separate a temporary sales boost from true market resonance. But getting clear on this is critical because your startup’s future depends on it.
Instead of guessing—or worse, convincing yourself you’ve nailed it when you haven’t—let’s break down the signs of real, lasting product-market fit so you can build something that doesn’t just survive, but thrives long-term.