We talk about conscious demand when the user is actively moving towards the purchase of a product or service, more generally towards conversion.
The most classic example is that of a Google search : if a person is looking for specific information, it is very likely that their propensity to purchase is very high.
Imagine selling shoes of brand X through your e-commerce.
You understand that a user who searches for something like " where to buy brand X components of a job seekers database shoes " is really close to making a purchase in most cases.
Let's translate into facts what we have seen so far. Here is a sponsored ad I created thanks to Google Ads :
advertising for conscious demand
When the user searches for an online Yoga school, my goal is to get the best positioning
The point is this: if a user is actively looking for an Online Yoga school, most likely he wants to enroll, he is ready to be converted into a customer.
For this reason, as I am responsible for promoting Yoga Academy, what I want is to respond immediately to your request , with the right content.