Correctly format the texts on the landing page

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Landing page examples_furniture restoration

The text must be easy to read, otherwise it will not be effective in promoting the product.

Basic rules for text formatting:

Readable font – 16 point.

Recommended fonts : Georgia, Open Sans, PT loadrunner protocol list Sans, Arial, PT Serif, Clear Sans, Garamond.

There are up to 80 characters per line .

Every 3-5 lines is a new paragraph.

Every 2-4 paragraphs – a new subheading. Subheadings should look like a rough outline of the text, so that the visitor can immediately understand what is being discussed just by reading them.

Lists , quotes, and tables are required.

Show the result
Landing page examples_apartment renovation

The landing page of the Belarusian company "Prorabych" , which is engaged in the design and repair of housing, demonstrates the beautiful results of the completed projects. The visitor to this landing page sees not promises, but the final example of the work of the masters, on the basis of which he can quickly make a decision about ordering the service.

Think about the structure of your landing page in advance
Landing page examples_Handmademania

Imagine how the visitor's gaze will move along the landing page and build key elements along this trajectory. This way, you will achieve effective perception of information and increase the client's awareness of your offer, which will ultimately lead to a purchase.

Use visual navigation (arrows, icons, pictures), as well as highlighting with contrasting colors. A good example of a landing page is the "tile" structure of the page of the company "Handmademania" .

Consider relevance
Landing page examples_santa claus

Contextual advertising and landing pages must be relevant, that is, their content must correspond to each other and the expectations of the potential client. Otherwise, a visitor who clicked on a thematic banner and went to your landing page will not be able to immediately find the information they are interested in and will most likely leave the resource.

It is necessary to effectively generate a landing page for each traffic channel (social networks, contextual advertising, etc.).

Above is an example of a high-quality landing page using a large number of keywords.

Prepare responses to customer objections
Landing page examples_vocal lessons

Only one in 10 customers buys a product without thinking. Most landing page visitors carefully weigh their choice, fearing fraud or dissatisfaction with the product. The fears may also be based on the customer's desire to keep the fact of the purchase a secret.

Such concerns are natural and impossible to avoid. Therefore, the landing page text should anticipate them in advance and reassure the client. Add convincing arguments to the content that can finally dispel all doubts:

Return guarantee. The customer must be sure that he will be able to return the product he does not like within a certain time.

Free testing , which gives the customer the opportunity to try the product without pre-payment.

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"How to write a business plan: types, standards, content"
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An example of such a selling landing page is the landing page of a vocal studio offering online singing lessons.

What should a landing page for an online store be like (examples)
Any purchase on the Internet is necessarily accompanied by filling out a large number of registration forms and many iterations related to account confirmation, etc. Such actions take a lot of time and cannot be avoided. This approach forces some visitors to abandon the purchase.

The landing page does not require registration or account confirmation. After filling in a few lines, the visitor's data is automatically entered into the client base, and he gets the opportunity to order a "call back".

It is worth remembering that the conversion of a landing page is often 10 times higher than similar indicators of a full-fledged site. The multi-page format of a web resource can confuse the visitor, who sometimes forgets about the original purpose of his "visit".

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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A one-pager does not allow this, because the information on it is presented extremely clearly and concisely, and the offer itself is laconic and encourages a person to take the necessary actions. When converted to mobile devices, a landing page leads to an increase in sales (growth rates reach 30%).

When a one-pager is equipped with a catalog and full-fledged online store capabilities, it can increase sales of one product category. The product is placed on the landing page and sold from there. Or from the one-pager, the visitor is directed to the catalog on the product page.

If a shopping cart is placed on the landing page, it automatically becomes a store. The client will quickly find out all the information he needs and make a purchase in one click.