How to Create a Company Logo Properly: Step-by-Step Instructions
Posted: Tue Jan 28, 2025 4:46 am
Step 1. Collect materials for design development
At this stage, you collect materials that will make it easier for you to choose your logo design. Such materials include: a mission statement, a company development plan, competitors' (or similar companies') emblems, various graphic objects that you think can be associated with your company (for example, for optics, these could be glasses or lenses).
Step 2: Determine how you will use the logo
Logo design should be multifunctional. As legal leads for sale a rule, the logo is placed on letterheads, business cards, brochures, discount coupons, bonus cards, calendars, diaries, ballpoint pens, badges, in advertising (in printed media and on TV, on banners), etc.
Step 3. Determine the goals that are assigned to the logo
Here you need to answer the questions: What kind of image of your company would you like to create? Will the logo be formal or informal? Will you address the logo to the consumer, or will it reflect some aspects of corporate activity? Should your logo be eye-catching or should it act on people's subconscious in a subtle way?
Step 4. Take a clean sheet of paper and write the company name in the center
Remember that the logo only complements the company name, so do not under any circumstances obscure the name with the emblem. The words should be in the foreground, and the graphic elements in the background.
Step 5: Draw several sketches of the future logo
About 10 sketches around the company name.
At this stage, it is recommended to use various techniques:
change the length of the name;
use of abbreviations;
use of initials;
change the size of letters;
font replacement;
applying overlay effects to letters and graphic elements;
image flipping;
application of three-dimensional effects;
application of such an effect as dark or light edging;
use of ornament;
changing shapes (round, oval, triangular, square, irregular, etc.);
applying a darkening or filling effect to shapes.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153398
If you still can't develop a logo yourself using the recommended techniques, then try a trick: take another company's logo as a sample, substituting your name into it. But in this case, be sure to change the emblem, otherwise copyright will be violated, and your company will be associated with a competitor.
Step 6. Reject or modify the design of the resulting logos
If the logo is unattractive, it must be rejected or changed (an attractive logo is a must, since it is placed on company letterheads and advertising materials).
If you have overloaded the logo with details, then discard it or simplify it (a logo with many details will be difficult to draw when producing advertising materials: details may be lost or they may obscure the main elements).
Logos that require rejection or revision are those that have an unsightly combination of the letters of the company name with graphic elements (do not allow disharmony, avoid chaos or excessive stylization - this distracts attention).
Logos that look unattractive in three dimensions are also subject to rejection or modification (if the logo on the letterhead is attractive, people may want to touch it; such emblems look good on keychains).
If the logo does not look good in black and white, discard or edit it (if the logo you created is only beautiful in color, this means you made a mistake in choosing the design, since it is often necessary to print documents with the logo on a black and white printer).
Emblems with an overly rigid structure should be rejected or modified (there should be the possibility of easily adapting the logo to various types of advertising materials, i.e. adding or excluding any of its elements without violating the integrity of the image and losing its attractiveness).
If among your logo options there are very complex ones, reject them or change them (the logo should be simple).
The best option is a logo that carries information about your company and remains in the memory at first sight.
At this stage, you collect materials that will make it easier for you to choose your logo design. Such materials include: a mission statement, a company development plan, competitors' (or similar companies') emblems, various graphic objects that you think can be associated with your company (for example, for optics, these could be glasses or lenses).
Step 2: Determine how you will use the logo
Logo design should be multifunctional. As legal leads for sale a rule, the logo is placed on letterheads, business cards, brochures, discount coupons, bonus cards, calendars, diaries, ballpoint pens, badges, in advertising (in printed media and on TV, on banners), etc.
Step 3. Determine the goals that are assigned to the logo
Here you need to answer the questions: What kind of image of your company would you like to create? Will the logo be formal or informal? Will you address the logo to the consumer, or will it reflect some aspects of corporate activity? Should your logo be eye-catching or should it act on people's subconscious in a subtle way?
Step 4. Take a clean sheet of paper and write the company name in the center
Remember that the logo only complements the company name, so do not under any circumstances obscure the name with the emblem. The words should be in the foreground, and the graphic elements in the background.
Step 5: Draw several sketches of the future logo
About 10 sketches around the company name.
At this stage, it is recommended to use various techniques:
change the length of the name;
use of abbreviations;
use of initials;
change the size of letters;
font replacement;
applying overlay effects to letters and graphic elements;
image flipping;
application of three-dimensional effects;
application of such an effect as dark or light edging;
use of ornament;
changing shapes (round, oval, triangular, square, irregular, etc.);
applying a darkening or filling effect to shapes.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153398
If you still can't develop a logo yourself using the recommended techniques, then try a trick: take another company's logo as a sample, substituting your name into it. But in this case, be sure to change the emblem, otherwise copyright will be violated, and your company will be associated with a competitor.
Step 6. Reject or modify the design of the resulting logos
If the logo is unattractive, it must be rejected or changed (an attractive logo is a must, since it is placed on company letterheads and advertising materials).
If you have overloaded the logo with details, then discard it or simplify it (a logo with many details will be difficult to draw when producing advertising materials: details may be lost or they may obscure the main elements).
Logos that require rejection or revision are those that have an unsightly combination of the letters of the company name with graphic elements (do not allow disharmony, avoid chaos or excessive stylization - this distracts attention).
Logos that look unattractive in three dimensions are also subject to rejection or modification (if the logo on the letterhead is attractive, people may want to touch it; such emblems look good on keychains).
If the logo does not look good in black and white, discard or edit it (if the logo you created is only beautiful in color, this means you made a mistake in choosing the design, since it is often necessary to print documents with the logo on a black and white printer).
Emblems with an overly rigid structure should be rejected or modified (there should be the possibility of easily adapting the logo to various types of advertising materials, i.e. adding or excluding any of its elements without violating the integrity of the image and losing its attractiveness).
If among your logo options there are very complex ones, reject them or change them (the logo should be simple).
The best option is a logo that carries information about your company and remains in the memory at first sight.