What is a soap opera email sequence for?
Posted: Tue Jan 28, 2025 4:45 am
Follow-up messages allow you to create a narrative, continuing a conversation with your contact and consequently building a relationship with them .
To have a logical thread, the conversation must be followed step by step . This means that if the person has not read the previous message, they may not fully understand what you will say in the next one and if you are sharing value, they certainly do not want to miss a single step.
Typically, these messages are sent on a regular basis within a few days of signing up and, to make them more engaging, the narrative technique of the Soap Opera Sequence or SOS is used.
The purpose of SOS is to ' take the interlocutor around', Cialdini's theory benefits of reaching overseas chinese consumers in europe according to which the more time we spend with the person we want to conquer (in love, friendship or business), the greater the probability of a positive response to our proposal, if we have managed to develop trust and authority.
The soap opera email sequence is used for lead nurturing because it serves to move users through a conversion funnel or marketing funnel through serialized storytelling of compelling information.
How many messages should a soap opera email sequence contain?
There is no set number, it can vary depending on the market and the type of product or service offered.
The best advice is to start with a simple sequence that, based on some tests, can be lengthened or shortened.
It is clear that we must have in mind what the final purpose of the series of messages is and monitor the results to understand if we have hit the target and/or if we need to optimize conversions.
For example, if the email sequence is used in the product/service activation phase, we will have to define what the activation process is, therefore, what information the user will have to receive to perform the action, and track the conversion percentage.
Ideally, there could be four or five messages in the onboarding stages.
To have a logical thread, the conversation must be followed step by step . This means that if the person has not read the previous message, they may not fully understand what you will say in the next one and if you are sharing value, they certainly do not want to miss a single step.
Typically, these messages are sent on a regular basis within a few days of signing up and, to make them more engaging, the narrative technique of the Soap Opera Sequence or SOS is used.
The purpose of SOS is to ' take the interlocutor around', Cialdini's theory benefits of reaching overseas chinese consumers in europe according to which the more time we spend with the person we want to conquer (in love, friendship or business), the greater the probability of a positive response to our proposal, if we have managed to develop trust and authority.
The soap opera email sequence is used for lead nurturing because it serves to move users through a conversion funnel or marketing funnel through serialized storytelling of compelling information.
How many messages should a soap opera email sequence contain?
There is no set number, it can vary depending on the market and the type of product or service offered.
The best advice is to start with a simple sequence that, based on some tests, can be lengthened or shortened.
It is clear that we must have in mind what the final purpose of the series of messages is and monitor the results to understand if we have hit the target and/or if we need to optimize conversions.
For example, if the email sequence is used in the product/service activation phase, we will have to define what the activation process is, therefore, what information the user will have to receive to perform the action, and track the conversion percentage.
Ideally, there could be four or five messages in the onboarding stages.