YouTube Advertising_Reserved Advertising
Posted: Tue Jan 28, 2025 4:27 am
Reserved advertising
These impressive banners are hard to miss on the YouTube homepage. The name of the format is Masthead. You can order reserved advertising only through the sales office of the Russian representative office of Google.
YouTube advertising (and the entire campaign) will cost you at least 600 thousand rubles excluding VAT. Payment is made for each day the banner is on the main page. Among other Google leads for commercial real estate advertising packages, you can also find:
Video Ads (skippable/non-skippable pre-roll);
PRIME PACK (a thematic package of premium channels, selected manually);
ROADBLOCK (guaranteed to receive 100% of all advertising formats on selected channels for the desired period of time).
Advertising is managed directly by Google. Reporting is subject to prior approval.
Advertising with YouTube bloggers
YouTube has almost no influence on this method of advertising placement, since in this case we are talking about ordering promotion from famous users. You will not have to look for channels where you can publish an ad. You need to attract a popular blogger and order advertising from him.
This won't be difficult, since almost all video bloggers post personal contacts for communication and business offers in the description of their video. As a rule, this is an email or a page on a social network.
Advertising on YouTube_advertising with bloggers_
The same information can be found in the blogger's group discussion or on his social network page. Here you can also find out how much advertising costs for YouTube bloggers. As a rule, this information is posted directly in the discussion. The price of such advertising depends on the format and on what actions you expect from users viewing the ad.
For example, one "like" of your video posted by a blogger with an audience of 500 thousand people costs about 4,000 rubles. And the price of a custom video, the purpose of which is to advertise your channel or resource, can increase tenfold or more.
Advertising on YouTube_prices of bloggers
The price of advertising depends on the popularity of the blogger: the larger the audience, the more expensive. Your advertising campaign will be more effective if your ads are published by users whose channels are close to your topic. In this way, you will stimulate the interest of users to attract them to your own channel.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
How to Insert Ads into YouTube Videos: Step-by-Step Instructions
If you want to make money from YouTube advertising, start by creating an ad video to place on the platform and proceed to generating a video campaign.
Step 1. Upload the video to your YouTube channel
Start by uploading your video to YouTube.
Advertising in YouTube_setup1
Step 2. Setting up an advertising campaign
Open your personal account on Google Adwords, on the right side of the main page, hover over the red button “+Campaign” and select “Video” from the pop-up list.
Advertising in YouTube_setup2
In the field that appears, enter the name of the campaign. Make sure that "Video" is also selected in the "Type" menu.
Advertising in YouTube_setup3
Under Video Ad Format, select In-stream or Video Discovery Ads. Your ad will now be created in TrueView format.
Advertising in YouTube_setup4
Step 3: Set a daily budget
The price of advertising on YouTube depends on the chosen display method, which can be standard (advertisements are played throughout the day at regular intervals) or accelerated (advertisements are shown as quickly as possible).
The second option is preferable in cases where you need to benefit from a relevant video that has the same goals as your commercial.
Advertising in YouTube_setup5
Step 4. Decide where to conduct the advertising campaign
Choose how to place an ad on YouTube from the two options offered:
Search on YouTube. In this case, the posted video is played in search results, on the YouTube home page, on channel and video pages.
Videos on These are TrueView In-Display and In-Stream ads. Your ad plays before or between videos hosted on the Google Display Network.
In both cases, it is necessary to generate separate campaigns to simplify the process of tracking their effectiveness. This recommendation is related to the fact that audiences of different networks have their own differences and features, so campaigns need to be configured individually. This means that the effectiveness must be assessed separately.
These impressive banners are hard to miss on the YouTube homepage. The name of the format is Masthead. You can order reserved advertising only through the sales office of the Russian representative office of Google.
YouTube advertising (and the entire campaign) will cost you at least 600 thousand rubles excluding VAT. Payment is made for each day the banner is on the main page. Among other Google leads for commercial real estate advertising packages, you can also find:
Video Ads (skippable/non-skippable pre-roll);
PRIME PACK (a thematic package of premium channels, selected manually);
ROADBLOCK (guaranteed to receive 100% of all advertising formats on selected channels for the desired period of time).
Advertising is managed directly by Google. Reporting is subject to prior approval.
Advertising with YouTube bloggers
YouTube has almost no influence on this method of advertising placement, since in this case we are talking about ordering promotion from famous users. You will not have to look for channels where you can publish an ad. You need to attract a popular blogger and order advertising from him.
This won't be difficult, since almost all video bloggers post personal contacts for communication and business offers in the description of their video. As a rule, this is an email or a page on a social network.
Advertising on YouTube_advertising with bloggers_
The same information can be found in the blogger's group discussion or on his social network page. Here you can also find out how much advertising costs for YouTube bloggers. As a rule, this information is posted directly in the discussion. The price of such advertising depends on the format and on what actions you expect from users viewing the ad.
For example, one "like" of your video posted by a blogger with an audience of 500 thousand people costs about 4,000 rubles. And the price of a custom video, the purpose of which is to advertise your channel or resource, can increase tenfold or more.
Advertising on YouTube_prices of bloggers
The price of advertising depends on the popularity of the blogger: the larger the audience, the more expensive. Your advertising campaign will be more effective if your ads are published by users whose channels are close to your topic. In this way, you will stimulate the interest of users to attract them to your own channel.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
How to Insert Ads into YouTube Videos: Step-by-Step Instructions
If you want to make money from YouTube advertising, start by creating an ad video to place on the platform and proceed to generating a video campaign.
Step 1. Upload the video to your YouTube channel
Start by uploading your video to YouTube.
Advertising in YouTube_setup1
Step 2. Setting up an advertising campaign
Open your personal account on Google Adwords, on the right side of the main page, hover over the red button “+Campaign” and select “Video” from the pop-up list.
Advertising in YouTube_setup2
In the field that appears, enter the name of the campaign. Make sure that "Video" is also selected in the "Type" menu.
Advertising in YouTube_setup3
Under Video Ad Format, select In-stream or Video Discovery Ads. Your ad will now be created in TrueView format.
Advertising in YouTube_setup4
Step 3: Set a daily budget
The price of advertising on YouTube depends on the chosen display method, which can be standard (advertisements are played throughout the day at regular intervals) or accelerated (advertisements are shown as quickly as possible).
The second option is preferable in cases where you need to benefit from a relevant video that has the same goals as your commercial.
Advertising in YouTube_setup5
Step 4. Decide where to conduct the advertising campaign
Choose how to place an ad on YouTube from the two options offered:
Search on YouTube. In this case, the posted video is played in search results, on the YouTube home page, on channel and video pages.
Videos on These are TrueView In-Display and In-Stream ads. Your ad plays before or between videos hosted on the Google Display Network.
In both cases, it is necessary to generate separate campaigns to simplify the process of tracking their effectiveness. This recommendation is related to the fact that audiences of different networks have their own differences and features, so campaigns need to be configured individually. This means that the effectiveness must be assessed separately.