How to open a medical center: choosing a concept and direction of activity

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When thinking about how to open a medical center from scratch, immediately decide what list of services your clinic will provide. This is what will largely influence the amount of required initial capital.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Before you start analyzing the project, study whether there is competition in the chosen direction, what is its level. Also familiarize yourself with the pricing policy of competitors. Note that the main components of success are: the list of services, equipment and professionalism of the staff. If you correctly take them into account and implement them, you will be able to take a leading position in the market.

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Before opening a clinic, think through all the details. You will not miss anything if you develop a business plan for the project in advance. In this case, the organization of your business will be competent. In the business plan, set out the general concept of the enterprise. It should also contain a description of the production part, all technical and organizational issues, a detailed and accurate calculation of each expense item. After all, only after summing up the financial results is it possible to determine the amount of required investments and assess how profitable the business will be.

If you are going to open a medical center from scratch, the scale of the project should not be huge from the start. Do not try to make the business multifunctional right away. Stop at a certain type of services that will be provided in your center.

There are the following types of clinics:

Preventive department: in this case, neither the age nor the gender of the patients matters.

Such centers do not treat serious illnesses, but only carry out preventive measures to prevent various diseases.

Therapeutic department: patients in such institutions are mainly adults.

Specialists examine them, diagnose diseases, prescribe treatment, keep medical records, and write out referrals.

The following departments are also therapeutic: oncology, gynecology, surgery, neurology and therapy.

Pediatric department: provides the same medical services as the therapeutic department, but its patients are children (from birth to 15 years).

Department of Alternative Medicine: not officially a medical institution.

Dental department: its specialists treat teeth, as well as some diseases of the oral cavity.

The biggest profits come from dental clinics and offices, as well as therapeutic centers that use various methods to diagnose diseases.

It is possible to position your medical center depending on the cost of services provided. You can open a premium-class, economy-class or mid-price clinic.

As a rule, most private medical centers are premium class.