GTLD vs ccTLD: which one to choose?
Posted: Tue Jan 28, 2025 4:09 am
The main limitation of these types of approaches is the risk of incurring penalties from Google for just one version of the site , which could have negative repercussions on all the others, causing it to disappear from all SERPs - since it is a unique domain.
To facilitate comparison, here is how Google summarizes the main usages of car owner database advantages and limitations of the different structures in the Search Console Guide:
Comparison of different international website structures
Search Console Guide: Pros and Cons of Different Solutions for International Sites
Booking.com is an example of a site operated with a gTLD domain with so-called language parameters which is not recommended by Google itself as it complicates segmentation: users may not recognize geo-targeting from the URL , and it does not allow geo-targeting to be set in Search Console.
Localized Top Level Domain vs Generic Domain
Your starting point: How is your website performing and what is its possible position in the market you want to penetrate?
Companies that have a strong presence on the market, even offline, an already reasonably popular domain, and have resources for targeted promotional campaigns, can afford to try to position themselves with a dedicated localized domain , as Amazon, Ebay, Expedia, Zalando, and many others do.
On the other hand, if you have a gTLD that is already well positioned for some keywords of interest even abroad, without having carried out any type of optimization, why not exploit this authority?
To facilitate comparison, here is how Google summarizes the main usages of car owner database advantages and limitations of the different structures in the Search Console Guide:
Comparison of different international website structures
Search Console Guide: Pros and Cons of Different Solutions for International Sites
Booking.com is an example of a site operated with a gTLD domain with so-called language parameters which is not recommended by Google itself as it complicates segmentation: users may not recognize geo-targeting from the URL , and it does not allow geo-targeting to be set in Search Console.
Localized Top Level Domain vs Generic Domain
Your starting point: How is your website performing and what is its possible position in the market you want to penetrate?
Companies that have a strong presence on the market, even offline, an already reasonably popular domain, and have resources for targeted promotional campaigns, can afford to try to position themselves with a dedicated localized domain , as Amazon, Ebay, Expedia, Zalando, and many others do.
On the other hand, if you have a gTLD that is already well positioned for some keywords of interest even abroad, without having carried out any type of optimization, why not exploit this authority?