The Impact of Email Communications During Black Friday
Posted: Tue Jan 28, 2025 4:02 am
Black Friday DEMs
Prepare an email to send on Black Friday , try to use the same design for all the communications you will adopt during this campaign, so as to make yourself recognizable by your customers.
Send the email focusing on the offer, but do not forget to let people know everything you what makes overseas chinese in australia data valuable asset have to offer. This way you will remind users of your product catalog at a time when they are psychologically predisposed to purchase.
Conversion Rate Average 2018 Shopify
Social Media During Black Friday
Social media is the main channel to use both in the days before and during "Black Friday" to promote your campaign. For all other media the costs will certainly be very high, considering that in this period the advertising investment increases!
Social media allows you to contain costs, target audiences, and, if used creatively, can be leveraged with non-paid activities that create engagement.
example of a social campaign for black friday
Porsche Black Friday Instagram campaign.
After Black Friday
The biggest fear of companies that decide to invest in promotions for Black Friday is to see the customers who purchased the products on promotion disappear, because once the normal price list returns, it is thought that these customers will not want to pay a higher amount. Precisely for this reason I advise you not to include your entire catalog in promotion! Also remember that every new customer is always an added value for your business, but this is where your Retention Marketing strategies come into play.
Prepare an email to send on Black Friday , try to use the same design for all the communications you will adopt during this campaign, so as to make yourself recognizable by your customers.
Send the email focusing on the offer, but do not forget to let people know everything you what makes overseas chinese in australia data valuable asset have to offer. This way you will remind users of your product catalog at a time when they are psychologically predisposed to purchase.
Conversion Rate Average 2018 Shopify
Social Media During Black Friday
Social media is the main channel to use both in the days before and during "Black Friday" to promote your campaign. For all other media the costs will certainly be very high, considering that in this period the advertising investment increases!
Social media allows you to contain costs, target audiences, and, if used creatively, can be leveraged with non-paid activities that create engagement.
example of a social campaign for black friday
Porsche Black Friday Instagram campaign.
After Black Friday
The biggest fear of companies that decide to invest in promotions for Black Friday is to see the customers who purchased the products on promotion disappear, because once the normal price list returns, it is thought that these customers will not want to pay a higher amount. Precisely for this reason I advise you not to include your entire catalog in promotion! Also remember that every new customer is always an added value for your business, but this is where your Retention Marketing strategies come into play.