Ads being the most widely used
Posted: Tue Jan 28, 2025 4:01 am
While paid content has to generate credibility after impacting the user. Segmentation: Paid marketing is highly segmentable by audiences of many types. While organic content is positioned with the user in mind but can reach anyone. Measurement and Analysis: Paid marketing is easier to measure and optimize for better results, as is the depth of measurement that can be performed. Organic marketing has fewer analytical options. Key Digital Marketing Strategies Search engine positioning SEO (Search Engine Optimization) SEO focuses on organically positioning and optimizing a website in search engines like Google. Some of the techniques include optimizing and generating texts and content, structuring the website, and creating internal and external links.
If you want to know more, read our article on overseas chinese in worldwide data why you should invest in SEO . SEM (Search Engine Marketing) Also called PPC (Pay Per Click), these are paid advertising techniques on search engines. Google platform in this case, within SEM , in addition to text or shopping advertising, there are also YouTube video strategies, banners on websites and apps or advertising inserted in Gmail, among others. Content Marketing Content marketing is based on generating relevant content to attract users. This content is often used in other strategies and depending on where it is published we will be talking about SEO/SEM, email marketing or social media marketing.
It is broken down into independent strategies since there are profiles that only generate content and a technician is in charge of making it useful for the digital marketing strategy. This content can be created in the form of blogs, text posts, videos, ebooks, among others. Social Media Marketing Social media marketing uses platforms like Facebook, Instagram, Tiktok, X (Twitter) and Linkedin to publish content, whether paid or organic. Each platform has its own language and way of acting. This is the strategy that best allows you to interact with customers directly and build a community around the brand.
If you want to know more, read our article on overseas chinese in worldwide data why you should invest in SEO . SEM (Search Engine Marketing) Also called PPC (Pay Per Click), these are paid advertising techniques on search engines. Google platform in this case, within SEM , in addition to text or shopping advertising, there are also YouTube video strategies, banners on websites and apps or advertising inserted in Gmail, among others. Content Marketing Content marketing is based on generating relevant content to attract users. This content is often used in other strategies and depending on where it is published we will be talking about SEO/SEM, email marketing or social media marketing.
It is broken down into independent strategies since there are profiles that only generate content and a technician is in charge of making it useful for the digital marketing strategy. This content can be created in the form of blogs, text posts, videos, ebooks, among others. Social Media Marketing Social media marketing uses platforms like Facebook, Instagram, Tiktok, X (Twitter) and Linkedin to publish content, whether paid or organic. Each platform has its own language and way of acting. This is the strategy that best allows you to interact with customers directly and build a community around the brand.