Business planning in 3 steps – what, how and why?
Posted: Tue Jan 28, 2025 4:00 am
It's time to focus on business planning in the upcoming 2023. Before you indulge in holiday laziness, we offer you a few basic steps that will speed up and facilitate this process, and guarantee greater success and efficiency.
First, however, let's clarify the difference between the terms plans and promises. Many people at the beginning of each year make big promises to themselves for change in their personal and professional aspects. We have heard countless jokes... or truths that these promises do not work. So remember that plans are concrete, achievable and measurable actions and that even...
Small plans > big promises
1. Look back at the past year
Just as "a man without a history has no future," a business that has not carefully analyzed its past achievements and mistakes cannot build sustainable plans. Therefore, use the remaining days austria number dataset Christmas or even the first half of January to examine your performance so far. To begin with, abstract yourself from rating yourself, determine what data is important to you, and extract it systematically.
Review your site. Make sure the information on it is up-to-date and complete. Do you and your employees use professional and secure email . Enabling a caching module is mandatory. If it is missing, note this omission and fix it. Continue reading below, we provide useful information on how to do it quickly and easily.
If you are planning a significant business development, it may be time to consider whether you are using the right solution, or if you need a different type of service. Our SuperTeam is at your disposal 24/7/365 for consultations, review of used resources and advice for improvement!
Some of the most popular tools that will help you track your digital performance and the effectiveness of ads leading to the site are:
Google Analytics for the performance of advertising channels in driving traffic to your site.
Facebook Ads Manager to measure the effectiveness of advertising on Facebook.
Hotjar to know how many users view what percentage of the content.
Google Search Console , Serpstat , Ahrefs , to optimize your SEO performance and know what positions you rank in Google search.
AWStats is the tool in cPanel that you can use to track your website traffic. What is the difference between it and Google Analytics and why this tool is important to you, we tell you in the article – Why is there a difference in the data from AWStats and Google Analytics?
We have written more than once about their capabilities in more detail in the SuperBlog .
If you don't find a topic that interests you and you want to learn more about it, don't hesitate to write to us!
Identify the metrics that are important to you – the number of visits to your website or store, returning users, the engagement of your fans on social networks, or the time spent on any of the pages on your site. These are some of the numbers and trends that we ourselves monitor, but there is no universal rule. Choose them based on your goals and the integrations you have made with each of the platforms.
It is good to look at the data for a longer period of time – the entire year compared to the previous one, for example. Take into account the global situation and the fact that it led to some unexpected changes in certain months of 2020 and 2021. Dynamic changes in the platforms themselves also have an impact – the lack of data from iOS users on Facebook lowers the overall results of this social network, through no fault of your own.
First, however, let's clarify the difference between the terms plans and promises. Many people at the beginning of each year make big promises to themselves for change in their personal and professional aspects. We have heard countless jokes... or truths that these promises do not work. So remember that plans are concrete, achievable and measurable actions and that even...
Small plans > big promises
1. Look back at the past year
Just as "a man without a history has no future," a business that has not carefully analyzed its past achievements and mistakes cannot build sustainable plans. Therefore, use the remaining days austria number dataset Christmas or even the first half of January to examine your performance so far. To begin with, abstract yourself from rating yourself, determine what data is important to you, and extract it systematically.
Review your site. Make sure the information on it is up-to-date and complete. Do you and your employees use professional and secure email . Enabling a caching module is mandatory. If it is missing, note this omission and fix it. Continue reading below, we provide useful information on how to do it quickly and easily.
If you are planning a significant business development, it may be time to consider whether you are using the right solution, or if you need a different type of service. Our SuperTeam is at your disposal 24/7/365 for consultations, review of used resources and advice for improvement!
Some of the most popular tools that will help you track your digital performance and the effectiveness of ads leading to the site are:
Google Analytics for the performance of advertising channels in driving traffic to your site.
Facebook Ads Manager to measure the effectiveness of advertising on Facebook.
Hotjar to know how many users view what percentage of the content.
Google Search Console , Serpstat , Ahrefs , to optimize your SEO performance and know what positions you rank in Google search.
AWStats is the tool in cPanel that you can use to track your website traffic. What is the difference between it and Google Analytics and why this tool is important to you, we tell you in the article – Why is there a difference in the data from AWStats and Google Analytics?
We have written more than once about their capabilities in more detail in the SuperBlog .
If you don't find a topic that interests you and you want to learn more about it, don't hesitate to write to us!
Identify the metrics that are important to you – the number of visits to your website or store, returning users, the engagement of your fans on social networks, or the time spent on any of the pages on your site. These are some of the numbers and trends that we ourselves monitor, but there is no universal rule. Choose them based on your goals and the integrations you have made with each of the platforms.
It is good to look at the data for a longer period of time – the entire year compared to the previous one, for example. Take into account the global situation and the fact that it led to some unexpected changes in certain months of 2020 and 2021. Dynamic changes in the platforms themselves also have an impact – the lack of data from iOS users on Facebook lowers the overall results of this social network, through no fault of your own.