The checklist for SEO copywriters
Posted: Tue Jan 28, 2025 3:53 am
It's easy to say SEO Copywriting , as if an unspecified writing style were enough to position content on search engines. If we think of a website or a blog , each page, each post represents a story in itself, made up of many micro-actions and checks to be repeated every time you are about to "put online" a new content.
I challenge anyone to claim that they have never forgotten one of these steps or best practices. Since it happens to everyone, even the most experienced, I have compiled a specific checklist : no more and no less than a set of benefits of using our homeowner database elements to check to be sure to have content on hand that respects the formal rules necessary to ensure that it is "read" by the search engine correctly. In other words, content that puts the search engine in a position to "absorb" as much information as possible and enhance it, that is, place it in the SERPs that interest us.
Before you write: define the content objective
Where to start when writing SEO copywriting
The goal of a content , and in general of a content marketing strategy, is something a little broader than the concept of call to action . As I have said a thousand times, even here on SEMrush about my writing manual , every text is a relationship between subjects. For this reason, before even writing you need to be clear about what type of connection you want to build between the person who creates the text (the blogger , the company , the agency , etc.) and the natural recipient of the latter . This means going beyond the simple:
I challenge anyone to claim that they have never forgotten one of these steps or best practices. Since it happens to everyone, even the most experienced, I have compiled a specific checklist : no more and no less than a set of benefits of using our homeowner database elements to check to be sure to have content on hand that respects the formal rules necessary to ensure that it is "read" by the search engine correctly. In other words, content that puts the search engine in a position to "absorb" as much information as possible and enhance it, that is, place it in the SERPs that interest us.
Before you write: define the content objective
Where to start when writing SEO copywriting
The goal of a content , and in general of a content marketing strategy, is something a little broader than the concept of call to action . As I have said a thousand times, even here on SEMrush about my writing manual , every text is a relationship between subjects. For this reason, before even writing you need to be clear about what type of connection you want to build between the person who creates the text (the blogger , the company , the agency , etc.) and the natural recipient of the latter . This means going beyond the simple: