You have decided to create an event: what do you expect as a result? Why are you organizing it? What is the main purpose and what are the lateral ones? Those who organize the event must be able to answer these questions, but this is information that those who work with the content must also have . If the objective is not clear, you will not get very far. Maybe an event is in its first edition and the objective is not to sell out, but to start making it known, that is, to work to build brand awareness .
Have a clear idea of the ideal participants
Who are the ideal attendees? How can they find out about the event? What information might they need? And what might their expectations be? To answer all this, a useful tool, which comes from marketing, is that of buyer personas. That is, building find investor through investor database ideal profiles of people interested in the event that refer to groups with the same interests and characteristics.
Define the target of people interested in the event
An example? Do you need to spread an information event about mortgages, interest rates, etc.? It goes without saying that the target will not be 20-year-olds and probably not even 80-year-olds, but that, by age group, you should aim more at people between 30 and 70 and here make the necessary distinctions. A buyer persona could be a 35-year-old who had a permanent contract and wants to invest his money, as well as a 70-year-old newly retired person who wants to give an apartment to his son or maybe change city and life.
Different features call for different needs and different motivations for the young or the old to come to the event, as well as all the communication.