Re-uploading of advertising campaign

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Often, an advertising campaign in YAN gives excellent results in the first few days: you see a large reach, excellent CTR, a good flow of targeted clicks. But then, just a few days later, the indicators drop sharply.

In our opinion, the essence of this phenomenon is the "burnout" of the audience. Everyone who is part of the target group has had time to familiarize themselves with your offer. As a high school senior mailing list result, it has become familiar, and no one pays attention to it. Yandex, noting this statistic, reduces the share of ad impressions at a given rate.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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There are a couple of possible ways out of this situation: raise the bid or re-upload the ad campaign, making minimal changes. The latter can be a new title or a new image, but it is better to change both. This way, all indicators will be reset, which means that ads will be able to be displayed frequently and attract many targeted clicks to the site.

Competitor domains in keywords
This is a great way to significantly increase the reach of your campaign. You only need to enter your competitors' domains as key phrases, using different spellings: with spaces, dots, with "http" and without them.

As a result, the ad will be displayed not only to those who were interested in the topic, but also to potential clients who are practically ready to pay for your offer.

Which YAN platforms are always disabled
Yandex's policy towards advertising platforms is fundamentally different from the rules established by Google. In Google AdWords, it is customary to put the interests of advertisers first, while in Yandex.Direct, this position is given to advertising platforms.

Advertising of YAN_platform

For this reason, in Google AdWords you can decide for yourself on which sites your ad will be displayed, as well as create lists of site exclusions and add them to advertising campaigns in one click.

Yandex allows you to refuse ineffective sites only retroactively. That is, during this time, the advertising on them has already been running, a certain amount of non-targeted traffic has been received, and therefore the money has been spent. It is also worth understanding that for each new campaign for promotion in Yandex.Direct, you need to go through this entire procedure again.

Here is the traditional top 16 most ineffective sites:

mamba.ru

loveplanet.ru

avito.ru

otvet.mail.ru

rabota.yandex.ru

rabota.ru

m.avito.ru

www.odnoklassniki.ru

irr.ru

my.mail.ru

www.allbest.ru

www.twirpx.com

dic.academic.ru

www.allpravo.ru

anekdot.ru

mylove.ru

There are usually two reasons why you have to disable an advertising platform:

It is visited only by non-target audiences, for example, students, schoolchildren, job seekers.

Let's take a more complex example: you need a legal website - it has great ad blocks, the only problem is that the portal is not intended for clients, but for professional lawyers.

The target audience visiting the resource is either not ready to delve into commercial information, or there is too much such information here.