Using email to promote products

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Graphic ads that are displayed on websites, applications or social networks, usually in the form of banners or images, with the aim of increasing brand visibility. AND Ecommerce: Buying and selling products or services through digital platforms, using websites, applications and social networks to facilitate online commercial transactions. Email marketing: , services or maintain a relationship with potential and existing customers. Engagement: Level of interaction that users have with your content, measured through metrics such as likes, comments and shares. F Loyalty: This involves strengthening the relationship with customers to achieve their loyalty, satisfaction and repeat purchases, ensuring that they continue to choose the brand in the long term.


Sales funnel: Representation of the customer's journey engineer database from becoming aware of a brand to making a purchase. G Google Ads: Google's advertising platform that allows ads to be displayed in search results and partner sites. Yo Inbound marketing: A strategy that seeks to attract customers through valuable, personalized content, rather than intrusive techniques such as traditional advertising. Impressions: Refers to the number of times an ad or content is shown to users, regardless of whether they interact with it or not. K KPI (Key Performance Indicator): Key indicators that measure the performance of a campaign or strategy, such as ROI, conversion rate or web traffic.


L Landing page: Page designed specifically to convert visitors into leads or customers, usually linked to advertising campaigns. Lead: Potential customer who has shown interest in your brand by providing their contact information. M Heatmap: A visual tool that shows how users interact with a website, highlighting areas of increased clicking, scrolling, or attention to improve the experience. Content marketing: Creating and distributing relevant content to attract and retain an audience. P PPC: Digital advertising model in which you pay for each click your ad receives. R Social media: Digital platforms used to promote products, services or brands, interact with audiences and generate content that increases customer visibility and loyalty.