What to choose - a unique website design or a template
Posted: Tue Jan 28, 2025 3:07 am
For many companies, the financial issue is at the forefront. How to get an effective website with a unique design if there is no money? Promote the website that already exists, and then improve and develop it. But if only 10 thousand rubles were allocated for the creation of the website, and the management expects an immediate flow of clients, then this question is already for them.
So what should you choose – a unique custom website design or a template? Template websites are not needed for active promotion and lead generation, but simply as business cards so that the client can get acquainted with information about the company. As a rule, the Internet is not the main source of clients for such businesses: buyers come offline. But for large companies that work mainly online, an individual, conceptual website design and well-thought-out functionality are necessary. With their help, they will be able to retain potential buyers, impress them, and persuade them to make a deal.
Small and medium businesses hong kong email list are quite happy with template website designs. They also need to maintain their image and engage customers, but there is no need to surprise them and create a “wow effect”. Therefore, a standard design is enough: it performs all these functions. With the help of design, you can place semantic accents on the site, strengthen the call to action, make the image of the trademark brighter and more memorable.
But remember that a unique website design, even the most magnificent one, is not enough to make the resource work effectively. You should also take care of:
Clarity : any visitor to the site should immediately understand where they have ended up and where they are.
Availability of the product (or service) catalog: links to them should be on the main page so that the client does not have to navigate through sections and understand a complex menu.
The presence of mirrors and regionality so that the site opens both with www and without it.
Correct filling of meta tags .
No duplicates – URLs leading to the same page.
So what should you choose – a unique custom website design or a template? Template websites are not needed for active promotion and lead generation, but simply as business cards so that the client can get acquainted with information about the company. As a rule, the Internet is not the main source of clients for such businesses: buyers come offline. But for large companies that work mainly online, an individual, conceptual website design and well-thought-out functionality are necessary. With their help, they will be able to retain potential buyers, impress them, and persuade them to make a deal.
Small and medium businesses hong kong email list are quite happy with template website designs. They also need to maintain their image and engage customers, but there is no need to surprise them and create a “wow effect”. Therefore, a standard design is enough: it performs all these functions. With the help of design, you can place semantic accents on the site, strengthen the call to action, make the image of the trademark brighter and more memorable.
But remember that a unique website design, even the most magnificent one, is not enough to make the resource work effectively. You should also take care of:
Clarity : any visitor to the site should immediately understand where they have ended up and where they are.
Availability of the product (or service) catalog: links to them should be on the main page so that the client does not have to navigate through sections and understand a complex menu.
The presence of mirrors and regionality so that the site opens both with www and without it.
Correct filling of meta tags .
No duplicates – URLs leading to the same page.