What are dynamic ads in Yandex.Direct and why are they needed?
Posted: Mon Jan 27, 2025 10:54 am
This is a fairly new tool designed to automate advertising campaigns and make life easier for advertisers. The service analyzes content, selects key phrases, landing pages, and titles. The site owner only prepares the text, writes down negative words and pages.
At first glance, dynamic ads on Yandex.Direct search look the same as regular ones. The difference lies in the way they are created: simple text and graphic ones are made manually, while dynamic ones only require uploading a feed or specifying a website URL - that's where human involvement ends.
Those who have always wanted to advertise furniture manufacturers in usa email list each product separately from several thousand items, but it was extremely difficult to do so technically, can appreciate the convenience of automatic creation.
What are dynamic ads in Yandex.Direct and why are they needed?
Source: shutterstock.com
The specificity of Yandex.Direct dynamic ads is that they are created for a specific product catalog position and a similar search query.
Sequence of actions:
The formation of an ad group is accompanied by setting up feed or site parameters .
A user searching for a product sends a request to Yandex.
The system analyzes the content of the site or feed and determines whether the product is in stock.
Once she finds the right position, she creates an ad, inserts the necessary text , gives it a title and selects a landing page.
The finished dynamic ad is available to the user in search results or in the product gallery.
The appearance changes depending on where Yandex.Direct dynamic ads are displayed: regular text in search results and a picture with text in a product gallery.
The idea of placing advertising images right under the search bar is very successful: the gallery immediately attracts the user's attention, and the chances that the promoted product will be noticed are high.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153391
Dynamic ads reach this sweet spot when three conditions are met:
There is an image.
The price has been announced.
Source - data feed.
The product gallery contains cards from Yandex.Food and Yandex.Market:
Dynamic ads in Yandex.Direct
The product gallery is not included in the bidding for special placement. This means that it is possible that the ad will appear simultaneously in the search results and under the query line.
Why can't you limit yourself to regular ads? Dynamic ones complement them well, drawing attention to a product or service.
Yandex.Direct chooses which of them to show to the user based on the following principles:
When the text of a regular ad is more relevant to the query or the relevance is the same, the system gives preference to the regular one.
When the dynamic ad text has more hits for the query, the selection is made based on clicks, impressions, bid and quality.
So far, dynamic ads are losing to regular ones in terms of the number of impressions, which is explained by lower statistics.
It follows that the new format should be introduced slowly, for individual categories and with minimal rates. It is better to start with those products that have not yet been advertised in Yandex.Direct.
At first glance, dynamic ads on Yandex.Direct search look the same as regular ones. The difference lies in the way they are created: simple text and graphic ones are made manually, while dynamic ones only require uploading a feed or specifying a website URL - that's where human involvement ends.
Those who have always wanted to advertise furniture manufacturers in usa email list each product separately from several thousand items, but it was extremely difficult to do so technically, can appreciate the convenience of automatic creation.
What are dynamic ads in Yandex.Direct and why are they needed?
Source: shutterstock.com
The specificity of Yandex.Direct dynamic ads is that they are created for a specific product catalog position and a similar search query.
Sequence of actions:
The formation of an ad group is accompanied by setting up feed or site parameters .
A user searching for a product sends a request to Yandex.
The system analyzes the content of the site or feed and determines whether the product is in stock.
Once she finds the right position, she creates an ad, inserts the necessary text , gives it a title and selects a landing page.
The finished dynamic ad is available to the user in search results or in the product gallery.
The appearance changes depending on where Yandex.Direct dynamic ads are displayed: regular text in search results and a picture with text in a product gallery.
The idea of placing advertising images right under the search bar is very successful: the gallery immediately attracts the user's attention, and the chances that the promoted product will be noticed are high.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153391
Dynamic ads reach this sweet spot when three conditions are met:
There is an image.
The price has been announced.
Source - data feed.
The product gallery contains cards from Yandex.Food and Yandex.Market:
Dynamic ads in Yandex.Direct
The product gallery is not included in the bidding for special placement. This means that it is possible that the ad will appear simultaneously in the search results and under the query line.
Why can't you limit yourself to regular ads? Dynamic ones complement them well, drawing attention to a product or service.
Yandex.Direct chooses which of them to show to the user based on the following principles:
When the text of a regular ad is more relevant to the query or the relevance is the same, the system gives preference to the regular one.
When the dynamic ad text has more hits for the query, the selection is made based on clicks, impressions, bid and quality.
So far, dynamic ads are losing to regular ones in terms of the number of impressions, which is explained by lower statistics.
It follows that the new format should be introduced slowly, for individual categories and with minimal rates. It is better to start with those products that have not yet been advertised in Yandex.Direct.