Mistakes Every Beginner Makes When Promoting Videos on YouTube
Posted: Mon Jan 27, 2025 10:53 am
You've taken all the requirements into account, haven't violated any rules, and have been promoting your new YouTube channel following clear instructions, but the return still leaves much to be desired? It's quite possible that some minor mistake was made that escaped your attention.
Typical difficulties that even experienced professionals face:
No preliminary calculations were made . To effectively promote a channel, you need to be ready to invest large sums of money in advertising, and most importantly, calculate the benefits and food and beverage email list possible risks in advance. Don't forget about the simple principle: all investments must pay off.
The analysis stage is skipped . When creating a content plan, you need to take into account currently relevant topics, pay attention to popular channels that can become competitive with yours. You will seriously miscalculate if you decide to focus only on your personal preferences, ignoring objective statistics and trends.
The pursuit of user activity (likes and comments) at the expense of other, much more important factors. YouTube promotes content by analyzing the following characteristics first and foremost: viewing depth and the dynamics of video popularity growth. Let's look at them.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
The first demonstrates how useful the material is. Its indicators are calculated depending on how many people watched the video to the end. For example, if a video is 15 minutes long, but on average users watch it for half a minute, then even if there are a million views, YouTube algorithms will not promote such content in the rating and recommend it to other viewers, because they will consider it to be of low quality and uninformative.
The dynamics of popularity growth is one of the key characteristics. It is thanks to the high rates of this YouTube metric that successful clips can become viral and fill the entire Internet space in the shortest possible time.
The principle of operation is simple: the system processes the statistical data of each video. If in the first 24 hours after publication someone's content has collected a significant number of views, YouTube algorithms will automatically promote this material and offer it to the target audience. Thus, the reach increases several times, and the popularity of the video continues to gain momentum.
Typical difficulties that even experienced professionals face:
No preliminary calculations were made . To effectively promote a channel, you need to be ready to invest large sums of money in advertising, and most importantly, calculate the benefits and food and beverage email list possible risks in advance. Don't forget about the simple principle: all investments must pay off.
The analysis stage is skipped . When creating a content plan, you need to take into account currently relevant topics, pay attention to popular channels that can become competitive with yours. You will seriously miscalculate if you decide to focus only on your personal preferences, ignoring objective statistics and trends.
The pursuit of user activity (likes and comments) at the expense of other, much more important factors. YouTube promotes content by analyzing the following characteristics first and foremost: viewing depth and the dynamics of video popularity growth. Let's look at them.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
The first demonstrates how useful the material is. Its indicators are calculated depending on how many people watched the video to the end. For example, if a video is 15 minutes long, but on average users watch it for half a minute, then even if there are a million views, YouTube algorithms will not promote such content in the rating and recommend it to other viewers, because they will consider it to be of low quality and uninformative.
The dynamics of popularity growth is one of the key characteristics. It is thanks to the high rates of this YouTube metric that successful clips can become viral and fill the entire Internet space in the shortest possible time.
The principle of operation is simple: the system processes the statistical data of each video. If in the first 24 hours after publication someone's content has collected a significant number of views, YouTube algorithms will automatically promote this material and offer it to the target audience. Thus, the reach increases several times, and the popularity of the video continues to gain momentum.