Who is suitable for website promotion by low-frequency queries?

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Any web resource whose owner wants to attract additional visitors can be promoted using low-frequency phrases. The age of the site does not matter, the subject matter can be anything: low-frequency phrases are guaranteed to attract traffic to any portal (if, of course, the work with them is done correctly).

For young web sites, promotion by fishing and forestry email list low-frequency phrases will ensure a successful start, will help not only to get the fastest result at low costs, but also to lay the foundation for future promotion by high-frequency and mid-frequency.

It is also profitable for large and experienced market players to promote using low-frequency phrases: narrowly targeted low-frequency queries bring the target audience to the resource, which is highly likely to perform the target action (accordingly, the conversion rate for low-frequency is higher, and the costs of collecting key phrases are a profitable investment).

It is possible that it is the low-frequency speakers that will become the golden key that will open the doors to your resource for a mass of potential clients.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Using low-frequency phrases allows you to cover the maximum number of audience questions and make the web resource as relevant as possible to user requests.

Strategies for website promotion using low-frequency queries
A low-frequency request is a specific phrase that a potential client asks. The longer the request, the more accurate the hit. Let's look at the main promotion strategies.

Large pool of keywords
It is collected to improve the efficiency of work. But the range of keys cannot be infinite, so a minimum indicator is determined (keys are not taken from queries below it). The optimal solution in this case will be the golden mean - monthly enrichment of the site semantics with keys from 100-150 search phrases. Although there are different opinions on this matter: someone recommends adding keys from a maximum of two queries per month; others believe that one should focus on the upper limit.

Several low-frequency queries with similar themes can be present in one content. Ideally, each phrase should have its own section: an article, a product card, a page, the title of which contains low-frequency phrases. For navigational or transactional low-frequency queries, creating separate pages is strictly necessary.

Common sense is the main requirement for selection. For example, a commercial query "buy smart balance wheel gyro scooter" should lead a user ready to buy to a separate page with the product he is interested in, and "tao tao + for gyro scooter" hardly needs a personal web page.

Conversion landing pages
The essence of the strategy is to generate a separate landing page for each low-frequency request. It is recommended by the co-founder of Moz Rand Fishkin to sites selling goods or services. His authority in the SEO sphere is off the charts, so it is worth listening. So, the SEO guru says that you need to collect from 12 to 20 transactional phrases with extremely low frequency (only a couple of requests per month) and develop a landing page for each of them with a direct link to the promoted site.