Re-targeting
Retarget it to visitors who have been inactive for a long time or have not completed their purchase. It is important to understand that these people:
already know about your brand;
are familiar with your offer and the benefits of your products.
In addition, the fact that canada email list they did not complete the conversion funnel, unsubscribed from the newsletter, does not always indicate that your offer has lost its relevance for them. A modern person is bombarded with information every second, so it is easy to forget about a new subscription, a newly downloaded application, or that you need to add a new card in the service account. If the user simply forgot about you, it is worth helping him by reminding him of yourself.
Don't irritate your failed customers by bombarding them with reminders, emails, and paid ads. Analyze your retention curve, identify the key points of contact between customer retention and closing the deal.
The less time has passed since the last use of your product, the more carefully you need to act, avoiding excessive pressure on the person. Start by asking them to leave a review, or distribute a guide with the features/advantages of your product. The more time has passed since the buyer's last visit, the better results you can achieve through this remarketing strategy.
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Concreteness of proposals
People will respond to what they are truly interested in. Let's say you are setting up marketing for a growth agency and offer a wide range of services from Facebook advertising to SEO and CRO. There is no point in using remarketing to demonstrate your social media promotion skills if the client is looking for CRO. A similar principle should apply to all types of businesses from mobile apps to e-commerce.
This approach can be used in marketing automation systems. You don’t need to send a standard email with a message about the products in the consumer’s cart. Instead, make sure you show the actual product and supplement it with text - this way you will stimulate the person to buy. You can use a psychological push, such as scarcity, framing, etc. Be specific, because this approach increases the chances of conversion.