Advertising sales channel
Posted: Mon Jan 27, 2025 10:00 am
Advertising functions both in offline and online environments. Offline advertising is banners, TV and radio commercials, distribution of business cards and flyers, advertising publications in newspapers, etc. Online advertising is a company's profiles in social networks, its website or online store, a channel in a messenger. To promote on these platforms, SEO, SMM, and contextual advertising technologies are used.
Advertising sales channel
The advantages of advertising as a passive crypto email list distribution channel:
The result is always measurable, especially in an online environment where all metrics can be accurately recorded.
The effect is achieved very quickly: as soon as the advertisement is placed, the consumer immediately reacts to it (which, unfortunately, cannot be said about word of mouth).
The disadvantages include high cost, the need to test different options and tactics, and fierce competition in a number of niches. Drawing a banner or launching a campaign is technically easy, but optimizing it is a labor-intensive task that requires constant effort.
Read also!
"Lead generation - what is it? Basic methods and how to manage them"
Read more
Sales channels with a minimum budget
Crowd Marketing
This term refers to the posting of comments recommending a brand or company on online platforms (forums, social media communities, blogs) that the target audience visits.
Let's say we write a comment on one of the forums for mothers (like baby.ru, babyblog.ru) with the following content: "I tried shampoo N - and the child is happy, and I am delighted! Sasha's hair is now fluffy and easy to comb, it doesn't sting her eyes!"
Crowd marketing is used:
on forums;
in social networks;
in visited online blogs (in comments);
on the Yandex.Experts service;
on the service Answers@mail.ru.
Read also!
"B2B Marketing: Key Features, Promotion Channels"
Read more
Reputation management
This sales channel combines all the factors that affect the reputation of a company or person, such as vengeful former employees, a short period of operation (the company has recently opened and has not yet had time to get going), the intrigues of competitors. Many businesses face these problems on a daily basis. How to save and improve your reputation?
Ask customers to leave you positive reviews if they liked the product or service. If there are no real customers yet, involve acquaintances and friends - ask them to evaluate the company in writing. Publish all these reviews. There should be five to ten of them, and the last one should not be older than two weeks.
Where you can publish reviews:
on Yandex.Maps;
in 2GIS;
in Google Business;
on Orgpage.ru;
on Yell.ru;
on Zoon;
on Flap.rf;
on Flamp.ru.
Partnerships with other businesses
To solve the main task of business - to make a profit, you have to interact with people: communicate with users in comments, talk to the buyer, collect applications from the site, consult clients, etc. The healthiest and most promising approach is the “win-win” approach: build any communication (negotiations, cooperation, dispute) in such a way that both participants ultimately come out on top.
Advertising sales channel
The advantages of advertising as a passive crypto email list distribution channel:
The result is always measurable, especially in an online environment where all metrics can be accurately recorded.
The effect is achieved very quickly: as soon as the advertisement is placed, the consumer immediately reacts to it (which, unfortunately, cannot be said about word of mouth).
The disadvantages include high cost, the need to test different options and tactics, and fierce competition in a number of niches. Drawing a banner or launching a campaign is technically easy, but optimizing it is a labor-intensive task that requires constant effort.
Read also!
"Lead generation - what is it? Basic methods and how to manage them"
Read more
Sales channels with a minimum budget
Crowd Marketing
This term refers to the posting of comments recommending a brand or company on online platforms (forums, social media communities, blogs) that the target audience visits.
Let's say we write a comment on one of the forums for mothers (like baby.ru, babyblog.ru) with the following content: "I tried shampoo N - and the child is happy, and I am delighted! Sasha's hair is now fluffy and easy to comb, it doesn't sting her eyes!"
Crowd marketing is used:
on forums;
in social networks;
in visited online blogs (in comments);
on the Yandex.Experts service;
on the service Answers@mail.ru.
Read also!
"B2B Marketing: Key Features, Promotion Channels"
Read more
Reputation management
This sales channel combines all the factors that affect the reputation of a company or person, such as vengeful former employees, a short period of operation (the company has recently opened and has not yet had time to get going), the intrigues of competitors. Many businesses face these problems on a daily basis. How to save and improve your reputation?
Ask customers to leave you positive reviews if they liked the product or service. If there are no real customers yet, involve acquaintances and friends - ask them to evaluate the company in writing. Publish all these reviews. There should be five to ten of them, and the last one should not be older than two weeks.
Where you can publish reviews:
on Yandex.Maps;
in 2GIS;
in Google Business;
on Orgpage.ru;
on Yell.ru;
on Zoon;
on Flap.rf;
on Flamp.ru.
Partnerships with other businesses
To solve the main task of business - to make a profit, you have to interact with people: communicate with users in comments, talk to the buyer, collect applications from the site, consult clients, etc. The healthiest and most promising approach is the “win-win” approach: build any communication (negotiations, cooperation, dispute) in such a way that both participants ultimately come out on top.