App Store and Google Play Metadata Adaptation for Different Countries: a Must-have Guide
Posted: Mon Jan 27, 2025 9:59 am
An app’s ability to generate revenue is driven in large part by the way it’s presented to users in different countries. The RadASO team shares some insights on the peculiarities of displaying the app’s name, description, and screenshots based on the user’s location. Save this handy cheat sheet!
Discuss Metadata Adaptation with Other ASO Experts on Discord.
App Store Metadata Display – How It Works
Localization is a variation of an app’s page in the App Store that is shown to norway number dataset in a particular country. Each locale has its own set of textual and graphic metadata (name, description, and screenshots). These data are added via the developer’s console App Store Connect, which is used for app management.
At the time of writing, App Store Connect allowed to add up to 39 locales.
Each country may have 1 to 10 active locales. For instance, the UK has two locales – English (U.K.) and English (U.S.) while the USA has ten locales – English (U.S.), Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico), and Vietnamese. For the complete list of locales available for the particular country, refer to Apple’s help.
The factors influencing metadata displayed to users at the App Store
1. The user’s country, as specified in their Apple ID account.
2. Default language and additional supported language or that country. This info is available from the localization coverage table.
3. Language set on the user’s device.
4. Locales that are added for the app in the App Store Connect.
5. The app’s Primary localization in the App Store Connect.
How metadata will be displayed to users
A user sees Default language metadata for their country if this localization is added to App Store Connect and chosen in the device’s settings. It will also be shown if the device is set to a language that is not supported in this country.
A user sees metadata in Additional supported language(s) for their country if this localization is added to App Store Connect and chosen in the device’s settings.
How metadata are displayed in the App Store – Example
App: Belote.
Added localizations: English (U.K.), French, Ukrainian, Spanish (Mexico).
Primary localization: English (U.K.).
1. The user sees metadata in the Default language for France – French, as the device’s settings only allow two languages: French and Ukrainian (not supported).
2. The user sees metadata in the Additional supported language for France– English (U.K.), as English is chosen in the device’s settings.The user sees metadata from the app’s Primary localization – English (U.K.), as the device’s Default language for Portugal is Portuguese, and the Additional supported language for Poland is Polish, neither of which is added to App Store Connect. The subtitle, in this case, is not shown.
Discuss Metadata Adaptation with Other ASO Experts on Discord.
App Store Metadata Display – How It Works
Localization is a variation of an app’s page in the App Store that is shown to norway number dataset in a particular country. Each locale has its own set of textual and graphic metadata (name, description, and screenshots). These data are added via the developer’s console App Store Connect, which is used for app management.
At the time of writing, App Store Connect allowed to add up to 39 locales.
Each country may have 1 to 10 active locales. For instance, the UK has two locales – English (U.K.) and English (U.S.) while the USA has ten locales – English (U.S.), Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico), and Vietnamese. For the complete list of locales available for the particular country, refer to Apple’s help.
The factors influencing metadata displayed to users at the App Store
1. The user’s country, as specified in their Apple ID account.
2. Default language and additional supported language or that country. This info is available from the localization coverage table.
3. Language set on the user’s device.
4. Locales that are added for the app in the App Store Connect.
5. The app’s Primary localization in the App Store Connect.
How metadata will be displayed to users
A user sees Default language metadata for their country if this localization is added to App Store Connect and chosen in the device’s settings. It will also be shown if the device is set to a language that is not supported in this country.
A user sees metadata in Additional supported language(s) for their country if this localization is added to App Store Connect and chosen in the device’s settings.
How metadata are displayed in the App Store – Example
App: Belote.
Added localizations: English (U.K.), French, Ukrainian, Spanish (Mexico).
Primary localization: English (U.K.).
1. The user sees metadata in the Default language for France – French, as the device’s settings only allow two languages: French and Ukrainian (not supported).
2. The user sees metadata in the Additional supported language for France– English (U.K.), as English is chosen in the device’s settings.The user sees metadata from the app’s Primary localization – English (U.K.), as the device’s Default language for Portugal is Portuguese, and the Additional supported language for Poland is Polish, neither of which is added to App Store Connect. The subtitle, in this case, is not shown.