Am I interested in running a Google Ads Display advertising campaign?
Posted: Mon Jan 27, 2025 9:36 am
Creating an online advertising campaign on Google Ads is interesting…
If you want to reach an audience that has shown explicit interest in your sector or product.
If you want your ads to appear on a variety of sites, including blogs and YouTube videos.
If you are interested in placing highly attractive interactive ads , a Display campaign with banners can help you do this.
In general, you will get:
Increase your brand visibility.
Drive traffic to your website.
Speed up the purchasing process.
Increase sales of your product or service.
The basis of all this is to set up an effective Display campaign that helps optimize your investment and cost, but we will talk about this later.
What types of ads can we choose for our Display campaign? Examples
Types of display advertisingFountain
Within the Display Network you can publish all kinds of ads afghanistan phone number data depending on the needs of your brand. The main formats, apart from the fact that they can be in different sizes, are the following:
Responsive ads: Adjust their size, format and appearance to fit any advertising space.
Display ads uploaded: allows you to upload various creative formats to adapt them to different advertising spaces.
Lightbox ads: Images and videos are expandable to encourage greater user interaction, automatically resizing based on the ad space.
On the other hand, an advertisement can be composed of:
Text
Image
Video
How to create your first display campaign step by step
Once you've decided to create a Display campaign , the first thing you need to do is create your Google Ads business account . From there, you can get started. If you want, you can follow my instructions in this video:
In this article we recommend 6 Google Ads KPIs and, in addition, here is a brief guide to create your campaign step by step:
Planning: Why do I want to create an ad campaign? What is my budget? Identify whether you want to get clicks, sales, time spent on the website, capturing leads, subscribing to a newsletter, etc.
Finding and setting up your target audience: Where are my customers? Where do they connect from? What do they like? What websites do they visit? How often? Define all these aspects to reach your audience.
Design: What ad format is best for my campaign? What message or proposal do I want to communicate? What landing page do I want to redirect them to? It is very important to keep in mind that more and more users are accessing the site via their mobile devices, so opting for a responsive design is almost mandatory. In fact, Google Ads even allows you to segment by device.
Frequency capping: It is very important to limit the frequency at which your ads are displayed to users in remarketing display campaigns, as this allows you to avoid being overwhelming and to consistently display your advertising message.
Campaign publishing schedule: When to publish the campaign? Choose the period during which your ads will be displayed.
Measuring the impact obtained: Have I obtained ROI? Which one? Post-click and post-impression conversions? To do this measurement we must install conversion tracking through a code, which is usually placed on the page, for example, “Thank you for your purchase”, so that it can be counted by Google Ads.
Campaign optimization: what aspects can I improve? You should pay particular attention to the performance of your ads in certain locations in order to exclude them or select them to better optimize the performance of your ads there.
If you want to reach an audience that has shown explicit interest in your sector or product.
If you want your ads to appear on a variety of sites, including blogs and YouTube videos.
If you are interested in placing highly attractive interactive ads , a Display campaign with banners can help you do this.
In general, you will get:
Increase your brand visibility.
Drive traffic to your website.
Speed up the purchasing process.
Increase sales of your product or service.
The basis of all this is to set up an effective Display campaign that helps optimize your investment and cost, but we will talk about this later.
What types of ads can we choose for our Display campaign? Examples
Types of display advertisingFountain
Within the Display Network you can publish all kinds of ads afghanistan phone number data depending on the needs of your brand. The main formats, apart from the fact that they can be in different sizes, are the following:
Responsive ads: Adjust their size, format and appearance to fit any advertising space.
Display ads uploaded: allows you to upload various creative formats to adapt them to different advertising spaces.
Lightbox ads: Images and videos are expandable to encourage greater user interaction, automatically resizing based on the ad space.
On the other hand, an advertisement can be composed of:
Text
Image
Video
How to create your first display campaign step by step
Once you've decided to create a Display campaign , the first thing you need to do is create your Google Ads business account . From there, you can get started. If you want, you can follow my instructions in this video:
In this article we recommend 6 Google Ads KPIs and, in addition, here is a brief guide to create your campaign step by step:
Planning: Why do I want to create an ad campaign? What is my budget? Identify whether you want to get clicks, sales, time spent on the website, capturing leads, subscribing to a newsletter, etc.
Finding and setting up your target audience: Where are my customers? Where do they connect from? What do they like? What websites do they visit? How often? Define all these aspects to reach your audience.
Design: What ad format is best for my campaign? What message or proposal do I want to communicate? What landing page do I want to redirect them to? It is very important to keep in mind that more and more users are accessing the site via their mobile devices, so opting for a responsive design is almost mandatory. In fact, Google Ads even allows you to segment by device.
Frequency capping: It is very important to limit the frequency at which your ads are displayed to users in remarketing display campaigns, as this allows you to avoid being overwhelming and to consistently display your advertising message.
Campaign publishing schedule: When to publish the campaign? Choose the period during which your ads will be displayed.
Measuring the impact obtained: Have I obtained ROI? Which one? Post-click and post-impression conversions? To do this measurement we must install conversion tracking through a code, which is usually placed on the page, for example, “Thank you for your purchase”, so that it can be counted by Google Ads.
Campaign optimization: what aspects can I improve? You should pay particular attention to the performance of your ads in certain locations in order to exclude them or select them to better optimize the performance of your ads there.