Social media trends in 2021. What's new, my friend?
Posted: Mon Jan 27, 2025 9:32 am
Social media is a fundamental part of any digital marketing strategy. In 2021, the pillars on which they are based do not change, although there are different trends in Social Media that you should know about so as not to fall behind in your work.
Before we start talking about the latest developments in social media and how important they are for our 360ยบ Marketing strategy , it is always useful to review what we should NOT do in our social media management:
'Storming' social media without a clear strategy defined.
Posting and posting and posting and then disappearing 'without a trace' . This creates an image of disorganization in the user.
Have a presence on ALL social networks existing on the market, whether our target audience is there or not.
Posting the same thing on all social networks, without adapting the message.
Talking about our brand, business or company only slovenia phone number data and exclusively . We may be very good but wanting to show it all the time is not appropriate in the digital field.
Resorting to buying fake followers or likes . Now anyone can check the authenticity of likes and having fake followers can only lead to an online reputation crisis.
News in Social Media: the networks we use
The use of Social Media remains tremendously popular among the population. According to a study by IAB Spain , the advertising, marketing and digital communication association in Spain, in 2020, 87% of Internet users between 16 and 65 years old used social media , which translates into 26 million users in our country alone. There has been a slight increase compared to last year, caused in part by confinement, and the average age is 40 years old.
Whatsapp remains the most used network (85%), followed by Facebook (81%), YouTube (70%) and Instagram (59%). In terms of user ratings, Whatsapp and YouTube are the ones with the highest user ratings, followed by Spotify. One of the new trends in social media in recent months has been the rise of Tik Tok, especially among the youngest, who have enthusiastically adopted this new network.
Before we start talking about the latest developments in social media and how important they are for our 360ยบ Marketing strategy , it is always useful to review what we should NOT do in our social media management:
'Storming' social media without a clear strategy defined.
Posting and posting and posting and then disappearing 'without a trace' . This creates an image of disorganization in the user.
Have a presence on ALL social networks existing on the market, whether our target audience is there or not.
Posting the same thing on all social networks, without adapting the message.
Talking about our brand, business or company only slovenia phone number data and exclusively . We may be very good but wanting to show it all the time is not appropriate in the digital field.
Resorting to buying fake followers or likes . Now anyone can check the authenticity of likes and having fake followers can only lead to an online reputation crisis.
News in Social Media: the networks we use
The use of Social Media remains tremendously popular among the population. According to a study by IAB Spain , the advertising, marketing and digital communication association in Spain, in 2020, 87% of Internet users between 16 and 65 years old used social media , which translates into 26 million users in our country alone. There has been a slight increase compared to last year, caused in part by confinement, and the average age is 40 years old.
Whatsapp remains the most used network (85%), followed by Facebook (81%), YouTube (70%) and Instagram (59%). In terms of user ratings, Whatsapp and YouTube are the ones with the highest user ratings, followed by Spotify. One of the new trends in social media in recent months has been the rise of Tik Tok, especially among the youngest, who have enthusiastically adopted this new network.