3 Details About Database Sanitization
Posted: Mon Jan 27, 2025 9:08 am
Database cleaning is an extremely beneficial and necessary procedure, especially for companies that have a very large customer list and need to renew their contact with both current and inactive customers.
If you can't efficiently update your records with just the help of your customers, which can be a really difficult task, knowing some key points about cleaning is essential to understanding how it can help!
1. Database sanitization is not enrichment
There is some doubt between the objectives of database enrichment and database cleaning, and understanding this is important to see which service you really need.
The main purpose of cleaning is to “organize” the lithuania number dataset by validating and standardizing information. This is useful, for example, for telephone numbers and addresses that have been registered for a long time.
Imagine that you have customers registered in your database for more than 10 years, right? Most of them have probably changed their address or at least their phone number, and this can cause you to try to contact them without success.
With cleaning, you can remove duplicate addresses from your database, as well as correct typing errors (streets, squares, avenues) and indicate missing data such as the zip code or house or building number.
For phones, sanitization is even more efficient, as it can identify invalid numbers (which do not belong to the person) and see those that are incorrect due to the number of digits.
Enrichment, in turn, is a type of service that seeks to insert new information about the customer into your database, from their CPF to their telephone number and address, for example. That is why it is so ideal to bet on both together, as you will have what is unnecessary removed and the correct information already added to your database, facilitating your future contacts.
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2. Helps segment your database
By cleaning your database with TargetData , you will have all the information standardized and without formatting errors, which can be very helpful when dividing your customers into groups. Imagine, for example, that you want to carry out an action through messages on WhatsApp.
Without proper standardization, you would have to manually select customers who only provided a landline number in their registration and those whose cell phone number is in the database. With everything correct, you can be assertive and, in just a few filters, reach only the customers that interest you, without much work.
If you can't efficiently update your records with just the help of your customers, which can be a really difficult task, knowing some key points about cleaning is essential to understanding how it can help!
1. Database sanitization is not enrichment
There is some doubt between the objectives of database enrichment and database cleaning, and understanding this is important to see which service you really need.
The main purpose of cleaning is to “organize” the lithuania number dataset by validating and standardizing information. This is useful, for example, for telephone numbers and addresses that have been registered for a long time.
Imagine that you have customers registered in your database for more than 10 years, right? Most of them have probably changed their address or at least their phone number, and this can cause you to try to contact them without success.
With cleaning, you can remove duplicate addresses from your database, as well as correct typing errors (streets, squares, avenues) and indicate missing data such as the zip code or house or building number.
For phones, sanitization is even more efficient, as it can identify invalid numbers (which do not belong to the person) and see those that are incorrect due to the number of digits.
Enrichment, in turn, is a type of service that seeks to insert new information about the customer into your database, from their CPF to their telephone number and address, for example. That is why it is so ideal to bet on both together, as you will have what is unnecessary removed and the correct information already added to your database, facilitating your future contacts.
banner blogpost lgpd
2. Helps segment your database
By cleaning your database with TargetData , you will have all the information standardized and without formatting errors, which can be very helpful when dividing your customers into groups. Imagine, for example, that you want to carry out an action through messages on WhatsApp.
Without proper standardization, you would have to manually select customers who only provided a landline number in their registration and those whose cell phone number is in the database. With everything correct, you can be assertive and, in just a few filters, reach only the customers that interest you, without much work.