Channels of Acquisition: It is strategic and understand the what more convert
Posted: Mon Jan 27, 2025 8:28 am
ACQUISITION CHANNELS: WHICH ONE TO USE TO SELL MORE?
What are acquisition channels
Acquisition channels are the paths your company uses to hungary number dataset new customers. Whether online or offline, they will take your message to your customer in different ways and, therefore, need to be used assertively.
In other words, acquisition channels are the tools you will use to reach and communicate with your target audience, thus generating new opportunities for relationships, brand recognition and sales, of course.
To keep your business growing, you need to constantly increase your sales, and this is a constant challenge. Therefore, prospecting for new customers is very important so that new leads enter your base and, from there, you can start building a relationship. Check out the article How to increase sales by improving your prospecting.
The importance of mapping and diversifying acquisition channels
Many companies make the mistake of directing all their investments to a single acquisition channel because it is bringing “satisfactory” results and because they consider it risky to test new paths.
This type of thinking needs to stop, as you could be missing out on many opportunities to diversify your customer acquisition and grow faster or even easier.
Imagine your company sells water in the middle of the desert. It has the perfect product for the location, right? But in addition to having the product, it needs customers. In order to sell your water, customers need to come to you. So the more ways you have to make this possible, the better!
There’s no point in having an excellent product if your customers don’t know you or know how to reach you.
In addition, you need to constantly expand your acquisition channels, as the market is increasingly dynamic and consumer behavior follows the rules of the game. Therefore, you may be directing your investments towards a tool that no longer brings an interesting ROI or that no longer attracts the right audience to buy from you, or even that does not fit in with the current moment we are living in.
Types of acquisition channels
There are several types of acquisition channels that your company can use.
Direct Acquisition Channels
Direct acquisition channels are those that you have full control over and don't need to invest much to see immediate results. Your sales team, for example, is a direct acquisition channel that goes to the customer and can generate sales through negotiations. Other examples of direct acquisition channels are your website and physical stores, which must always be attractive for the customer to come in and make their purchases.
Indirect Acquisition Channels
Indirect channels are channels where you are not fully in control, but are still necessary to gain market traction. The main types are franchises, partner e-commerce, marketplaces, outbound marketing, email marketing, and social media.
Which channels to use to attract new customers?
Get your team together and brainstorm actions you can explore across different channels and what goals you want to achieve. Set deadlines for these goals and how much you want to spend. Knowing how to calculate CAC (customer acquisition cost) will be very important, so be sure to check out this article to learn more about it.
What are acquisition channels
Acquisition channels are the paths your company uses to hungary number dataset new customers. Whether online or offline, they will take your message to your customer in different ways and, therefore, need to be used assertively.
In other words, acquisition channels are the tools you will use to reach and communicate with your target audience, thus generating new opportunities for relationships, brand recognition and sales, of course.
To keep your business growing, you need to constantly increase your sales, and this is a constant challenge. Therefore, prospecting for new customers is very important so that new leads enter your base and, from there, you can start building a relationship. Check out the article How to increase sales by improving your prospecting.
The importance of mapping and diversifying acquisition channels
Many companies make the mistake of directing all their investments to a single acquisition channel because it is bringing “satisfactory” results and because they consider it risky to test new paths.
This type of thinking needs to stop, as you could be missing out on many opportunities to diversify your customer acquisition and grow faster or even easier.
Imagine your company sells water in the middle of the desert. It has the perfect product for the location, right? But in addition to having the product, it needs customers. In order to sell your water, customers need to come to you. So the more ways you have to make this possible, the better!
There’s no point in having an excellent product if your customers don’t know you or know how to reach you.
In addition, you need to constantly expand your acquisition channels, as the market is increasingly dynamic and consumer behavior follows the rules of the game. Therefore, you may be directing your investments towards a tool that no longer brings an interesting ROI or that no longer attracts the right audience to buy from you, or even that does not fit in with the current moment we are living in.
Types of acquisition channels
There are several types of acquisition channels that your company can use.
Direct Acquisition Channels
Direct acquisition channels are those that you have full control over and don't need to invest much to see immediate results. Your sales team, for example, is a direct acquisition channel that goes to the customer and can generate sales through negotiations. Other examples of direct acquisition channels are your website and physical stores, which must always be attractive for the customer to come in and make their purchases.
Indirect Acquisition Channels
Indirect channels are channels where you are not fully in control, but are still necessary to gain market traction. The main types are franchises, partner e-commerce, marketplaces, outbound marketing, email marketing, and social media.
Which channels to use to attract new customers?
Get your team together and brainstorm actions you can explore across different channels and what goals you want to achieve. Set deadlines for these goals and how much you want to spend. Knowing how to calculate CAC (customer acquisition cost) will be very important, so be sure to check out this article to learn more about it.