Do Your Research
Posted: Mon Jan 27, 2025 7:10 am
I understand, I get where you all are coming from. Every day, I walk in your shoes. I am fully committed to helping your sales team integrate social aspects and modern strategies into your current sales process to grow new business. I want you to get results. This is why I am passionate about doing this the right way, the genuine way, the authentic way!
Most salespeople are pretty good at selling. But as any salesperson knows, the odds of someone picking up a phone, answering your email just as soon as you hit send, or signing a contract at a networking event are virtually nonexistent.
That’s where selling becomes following-up, something that salespeople are less good at. They might try to include their pitch in a check-in message. They might follow up with the exact same message over and over (and over). Or they might just not follow up at all.
Regardless of the specific snag, there are a lot of pitfalls france telegram data reps can fall prey to in the art of the follow-up.
Check-in messaging should be tailored to how a rep originally came across the person and how much they got to know about them during that encounter.
With this caveat in mind, here are seven steps I recommend to design an effective (and not annoying) follow-up strategy.
Google the person, check out their company and/or personal website, and review their social media accounts. Find out what you can about who they are and the issues their company is tackling.
Don’t Sell
The email, voicemail, or conversation should be about them, not you, your company, or your product/service. Once they are a qualified prospect, you will have plenty of opportunities to help them get to know your company, and if they are interested — trust me — they have already been online reading about you and what others say about you.
Add Value
Find resources that will be interesting to your prospect, and share them.
Most salespeople are pretty good at selling. But as any salesperson knows, the odds of someone picking up a phone, answering your email just as soon as you hit send, or signing a contract at a networking event are virtually nonexistent.
That’s where selling becomes following-up, something that salespeople are less good at. They might try to include their pitch in a check-in message. They might follow up with the exact same message over and over (and over). Or they might just not follow up at all.
Regardless of the specific snag, there are a lot of pitfalls france telegram data reps can fall prey to in the art of the follow-up.
Check-in messaging should be tailored to how a rep originally came across the person and how much they got to know about them during that encounter.
With this caveat in mind, here are seven steps I recommend to design an effective (and not annoying) follow-up strategy.
Google the person, check out their company and/or personal website, and review their social media accounts. Find out what you can about who they are and the issues their company is tackling.
Don’t Sell
The email, voicemail, or conversation should be about them, not you, your company, or your product/service. Once they are a qualified prospect, you will have plenty of opportunities to help them get to know your company, and if they are interested — trust me — they have already been online reading about you and what others say about you.
Add Value
Find resources that will be interesting to your prospect, and share them.