SEO and PPC: How Ad Data Can Improve Organic Results (and Vice Versa)
Posted: Mon Jan 27, 2025 7:01 am
When experts look at different marketing platforms and channels, they typically consider them separately: SEO is separate from social and PPC advertising.
This isn’t wrong, but it’s not entirely correct either. SEO and PPC campaigns, in particular, can be closely linked, and while they each work perfectly on their own, your PPC campaign data can be a great help in strengthening your SEO results , and vice versa.
Knowing how to leverage organic advertising data and organic data to improve PPC direct marketing with fantuan database campaigns is crucial: there is overlap between the two channels that can be exploited, but there are also substantial differences to keep in mind.
To help you out, we’ll walk you through the process of finding data you can use to advance your campaigns on both marketing platforms, and give you some tips from top industry experts.
As we all already know, the customer journey is not linear and is increasingly complex, so for me it is essential to have a synergy between multiple channels. The simultaneous action between SEO and PCC is often the most important, because it allows me to intertwine the data that outline the search intent, the context and the position in the conversion funnel. In recent years I have almost completely abandoned the analysis of the keys, first on the SEO side because Google took away the possibility of controlling the keywords from organic traffic, then with Google Ads, increasingly stronger with automation and Machine Learning (since 2013 in Adwords we can implement dynamic search campaigns without choosing the keywords).
This isn’t wrong, but it’s not entirely correct either. SEO and PPC campaigns, in particular, can be closely linked, and while they each work perfectly on their own, your PPC campaign data can be a great help in strengthening your SEO results , and vice versa.
Knowing how to leverage organic advertising data and organic data to improve PPC direct marketing with fantuan database campaigns is crucial: there is overlap between the two channels that can be exploited, but there are also substantial differences to keep in mind.
To help you out, we’ll walk you through the process of finding data you can use to advance your campaigns on both marketing platforms, and give you some tips from top industry experts.
As we all already know, the customer journey is not linear and is increasingly complex, so for me it is essential to have a synergy between multiple channels. The simultaneous action between SEO and PCC is often the most important, because it allows me to intertwine the data that outline the search intent, the context and the position in the conversion funnel. In recent years I have almost completely abandoned the analysis of the keys, first on the SEO side because Google took away the possibility of controlling the keywords from organic traffic, then with Google Ads, increasingly stronger with automation and Machine Learning (since 2013 in Adwords we can implement dynamic search campaigns without choosing the keywords).