B2B, the story is similar
Posted: Mon Jan 27, 2025 6:47 am
Presenter: In Russia, in the B2C segment (online stores or web services), we can observe the following picture. The online store has some conversion, sales are going on, and everything is quite transparent - everyone is happy with this. Almost no one is engaged in full-fledged marketing and brand building.
In B2B companies, everything is completely different. For example, if a B2B company launches paid advertising on the Internet without a competent strategy, then most likely the effect will be ambiguous. It is possible to clarify some steps at the strategic level for a B2B company.
Andrey: If we buy an expensive product in an online store, then most likely we will first look for reviews and additional information about the product. In. If a company intends to enter into a contract with another company, then the decision makers on the deal will read reviews from existing customers, look for useful information, and see how the company is presented on the Internet. Accordingly, a certain information field and a certain image should be formed around the company. And if this is not done at a strategic macedonia consumer email list level, nothing good will come of it for the company. If a company only uses advertising, drives traffic, increases conversion and does not build full-fledged marketing, then it is simply throwing money away.
In B2B companies, everything is completely different. For example, if a B2B company launches paid advertising on the Internet without a competent strategy, then most likely the effect will be ambiguous. It is possible to clarify some steps at the strategic level for a B2B company.
Andrey: If we buy an expensive product in an online store, then most likely we will first look for reviews and additional information about the product. In. If a company intends to enter into a contract with another company, then the decision makers on the deal will read reviews from existing customers, look for useful information, and see how the company is presented on the Internet. Accordingly, a certain information field and a certain image should be formed around the company. And if this is not done at a strategic macedonia consumer email list level, nothing good will come of it for the company. If a company only uses advertising, drives traffic, increases conversion and does not build full-fledged marketing, then it is simply throwing money away.