The second option could be to attract the audience to a certain lead magnet
Posted: Mon Jan 27, 2025 6:01 am
correctly cluster according to the readiness to purchase the search service. When you collect the semantic core, you have two key tasks: the first is collecting "hot" traffic, which in principle will be less, and the second is collecting a certain "warm-up" base for retargeting for further closing them on a deal.
, when the user downloads, for example, a catalog. japan consumer email list In addition, it is worth tracking users who were active on the site.
The point is that when you launch an ad, you have "keys" that signal a readiness to make a deal, but there are much fewer such users in principle. Therefore, you collect hot traffic, and the traffic that shows interest, you close on a lead-magnet story and then, through warming up, for example, email newsletters, you close it on a deal. In our practice, there was a case when such a hypothesis brought twice as many leads than if we had simply collected hot traffic, in the niche of financial consultations;
prepare a portrait of the target audience in order to make adjustments to advertising campaigns at the start. In B2B, if you do not set up advertising narrowly enough, impressions will be directed to B2C users as well, and there will be significantly more of them than impressions to the target audience.
, when the user downloads, for example, a catalog. japan consumer email list In addition, it is worth tracking users who were active on the site.
The point is that when you launch an ad, you have "keys" that signal a readiness to make a deal, but there are much fewer such users in principle. Therefore, you collect hot traffic, and the traffic that shows interest, you close on a lead-magnet story and then, through warming up, for example, email newsletters, you close it on a deal. In our practice, there was a case when such a hypothesis brought twice as many leads than if we had simply collected hot traffic, in the niche of financial consultations;
prepare a portrait of the target audience in order to make adjustments to advertising campaigns at the start. In B2B, if you do not set up advertising narrowly enough, impressions will be directed to B2C users as well, and there will be significantly more of them than impressions to the target audience.