Context Doesn't Work: How Else to Attract Traffic to B2B and B2B2C

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Context Doesn't Work: How Else to Attract Traffic to B2B and B2B2C
Maria Ivanova: Junior Marketer
Maria Ivanova: Junior Marketer, Junior Marketer of the Traffic unit
August 28, 2024
Content
How to understand that it is time to use additional traffic channels
Unconventional channels for attracting B2B and B2B2C leads
Cross-marketing
What to do with irrelevant leads
The main thing is testing and analytics
Lead generation in B2B is not an easy task. Its implementation is complicated by the characteristic nuances of complex niches: a long transaction cycle, limited demand, a relatively narrow audience, and a number of others.