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How Google Analytics Is Killing Marketing
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#analytics
How Google Analytics Is Killing Marketing
Completo Editorial
Completo Editorial
November 24, 2018
Content
Nobody ever talks about "TV marketing"
Classic Marketing Analytics
Google Analytics Changed Marketing Focus
Google Analytics Pushed Everyone Online
Google Analytics only shows direct ROI
Google Analytics has taught us to use direct metrics

Tying it all together
Not long ago, TechCrunch published an article in which the author of the column, Samuel Scott, the director of marketing at Logz.io, described in detail how a popular web analytics service destroys the merits of marketing if its data is interpreted by a person without knowledge of classical hungary consumer email list marketing. We often write about how important it is to have at least basic knowledge of marketing in the field of Internet marketing, as we wrote, for example, in an article about performance marketing, which is now very common in Russia. In this article, we provide a translation of Samuel Scott's column so that you can once again understand the difference between marketing strategies and advertising channels.

Marketers in the IT world who use phrases like “social media marketing,” “Facebook marketing,” and “content marketing” don’t understand the difference between marketing strategies, marketing channels, and marketing content. And Google Analytics is to blame.

Only 10 years have passed since the platform was launched in November 2005, and now too many Internet marketers ignore the difference between strategy and channel, preferring digital channels (which provide lower returns than traditional channels) and thinking that direct requests (orders/applications/calls) are the only thing needed to calculate ROI. But all this is not true.