How much should the budget be increased and how often should it be done?
Posted: Mon Jan 27, 2025 4:41 am
When we talk about scaling, the main idea is to increase your advertising spend. If you already have a large audience, then the first thing you do is increase your budget to get more results. But there are certain signals that indicate the need to expand your audience.
For example, when your cumulative frequency is growing rapidly, it could be a signal that you need to expand your audience. Also, if your CTR and CR start to drop at the same time, it could be another signal to expand your audience. However, switzerland rcs data if you are confident that your current audience is large enough, increasing your budget should remain the top priority, and expanding your audience should only be considered if absolutely necessary.
I want to dispel one myth that you may be familiar with — the idea of increasing your budget by 20%. I’ll debunk this myth based on my own experience. In fact, you need to increase your budget in stages. For example, if you’ve increased your budget by 50% and everything continues to work according to your KPIs, you can consider increasing it by another 50%. You continue to increase it, and if you notice that after some budget increases, your results start to deteriorate, you go back to the previous level and start increasing your budget more cautiously, for example, by 10%. This helps you determine where you’re most effective in terms of your daily budget and plan your scaling accordingly. So increasing your budget in stages is the right approach, but increasing by 20% is not always the right way to go.
For example, when your cumulative frequency is growing rapidly, it could be a signal that you need to expand your audience. Also, if your CTR and CR start to drop at the same time, it could be another signal to expand your audience. However, switzerland rcs data if you are confident that your current audience is large enough, increasing your budget should remain the top priority, and expanding your audience should only be considered if absolutely necessary.
I want to dispel one myth that you may be familiar with — the idea of increasing your budget by 20%. I’ll debunk this myth based on my own experience. In fact, you need to increase your budget in stages. For example, if you’ve increased your budget by 50% and everything continues to work according to your KPIs, you can consider increasing it by another 50%. You continue to increase it, and if you notice that after some budget increases, your results start to deteriorate, you go back to the previous level and start increasing your budget more cautiously, for example, by 10%. This helps you determine where you’re most effective in terms of your daily budget and plan your scaling accordingly. So increasing your budget in stages is the right approach, but increasing by 20% is not always the right way to go.