The fact that new advertising channels and types of publications are emerging
Posted: Mon Jan 27, 2025 4:24 am
The only option for a brand is to stand out: by placing media on the channels your target audience uses and using the formats they love, you will increase your chances of breaking through the noise and leaving your competitors behind.
. Let's face it - new channels and formats will always appear, and this needs to be taken into account.
For example, 22% of global consumers said they watched or germany consumer email list listened to a podcast in the last week, up 13% from three years ago.
However, prioritize your spending on the channels your audience uses. You can also experiment with a smaller portion of your budget to attract people to new platforms.
But before you take any risks, base your next step on solid research into your target audience.
The need to reach your target audience. Increasing the number of leads is great, but if they don’t convert into customers, then you’re wasting your money.
Use as many sources of consumer information as possible to create a detailed customer profile and get closer to them.
. Let's face it - new channels and formats will always appear, and this needs to be taken into account.
For example, 22% of global consumers said they watched or germany consumer email list listened to a podcast in the last week, up 13% from three years ago.
However, prioritize your spending on the channels your audience uses. You can also experiment with a smaller portion of your budget to attract people to new platforms.
But before you take any risks, base your next step on solid research into your target audience.
The need to reach your target audience. Increasing the number of leads is great, but if they don’t convert into customers, then you’re wasting your money.
Use as many sources of consumer information as possible to create a detailed customer profile and get closer to them.