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It is important to remember that email marketing, although self-sufficient, is still part of a single omnichannel content strategy.

used for distributing content must be interconnected: you are pursuing a single goal or goals for posting materials, each platform has developed and applies a single ToV, el salvador consumer email list meanings and messages, and style of presentation;

Useful material:
Content strategy for complex B2B products: how to create to sell
attract new and retain existing audiences . As in the case of target audience trust, using a single identity and ToV allows you to attract the audience you need and retain its attention.
Stages of implementing corporate style in mailings
First we introduce meanings
That is, you need to:

prepare content that reflects the company's core values

For example, it is appropriate to indicate what your mission/task/goals are, how your materials help the user, in the first letter of the welcome chain.

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Of course, you don’t need to repeat the same thing from letter to letter, but there should be a certain “red thread” that connects all your mailings.