5 actionable tips for using visual elements in emails

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According to some studies , visual content is processed much faster than text. Not only that, but the human brain retains 80% of what it sees and only 20% of what it reads.

So, we could immediately jump to the conclusion that visual elements are key to promoting products and services and in the world of marketing in general.

Added to this is the fact that email marketing has remained an excellent tool for creating brand engagement and promoting business for many years. There is still no other way to obtain the return on investment, ROI, that email strategies offer.

Therefore, the ideal is to implement visual elements within sri lanka whatsapp number database our email marketing campaigns to greatly increase the results of a brand's promotions and sales.

For this reason, we will share with you below five actionable tips for implementing visual elements in your email marketing efforts to obtain better results. Keep reading!

1 1. Tell your story with images
2 2. Insert GIFs in your emails
3 3. Combine visual elements with your text
4 4. Integration with videos
5 5. Evoke emotions through visual elements
6 Conclusion
1. Tell your story with images
As we explained earlier, people tend to pay more attention to images than to text. Readers tend to be drawn to looking at images in emails – as long as they are relevant – rather than reading long texts.

You can use images to promote your products to new users. Another idea is to create a carousel of products or reviews that consumers have left about your business to help new customers understand why they should choose you over the competition.

An additional idea is to use images as directives within your email marketing strategy . While images can be highly interactive, directive images contain instructions about the role you want the user to take.

You can also use images and other visual content taken from your social media to promote your business visually through email marketing. Social media content is highly interactive and most users follow companies and brands on different platforms.

You don’t need to include images from every social media platform; instead, you can combine the best ones from all of them to create a visually appealing promotion for your business.

So, using images is an excellent tactic for promoting business through email marketing, especially if your competition has stuck to traditional and old-fashioned ways of doing strategies in this medium.

As a side note, remember to implement delivery, planning and management strategies in your emails to avoid falling into practices that lead you straight to the SPAM folder .

Check out this newsletter from Elite Financial where icons are implemented to help convey the message about what things will and will not be allowed in the office after returning to work since the start of the pandemic. It was designed with the infographic creation program , Venngage .



2. Insert GIFs into your emails
You've probably heard of them and even sent or received a GIF at some point. These are the acronyms for Graphics Interchange Format and are bitmaps that allow for animations.

While some time ago GIFs were used as a social media tool to share entertaining content or for animated banners that were inserted into websites as advertising.

Today they are the rulers of the visual marketing world and by implementing them in your emails you can make your business look up-to-date to more modern audiences.

Furthermore, GIFs have been used for some time now by many brands in their emails due to the high engagement they generate and the acceptance by Internet users.

You can implement the AIDA (Attention, Interest, Desire, Action) sales technique in your emails along with relevant GIFs to significantly boost interaction with your potential customers and as a result generate more leads and profits for your business.