In reality, it’s not that simple. The truth is that people have become more resistant to emails such as “Don’t let this offer slip by you, [[firstname]].” The good news is – personalized content in the email body still outperforms the regular one. Circling back to our Email Marketing Benchmarks report, emails with a personal touch score an average of CTR, while the generic messages are left behind with a click-through rate.
Impact of personalization in email body on denmark telegram database key email marketing metrics – data from the Email Marketing Benchmarks report. A good personalized email leverages users’ geo and demographic data, but a stellar one also utilizes users’ previous behavior. Here’s a model example of a personalized message by Tripadvisor, featuring information about subscribers’ past activity: Personalized email from Tripadvisor Follow our blog post to learn more about personalizing your emails, beyond the email subject line.
Energize your copywriting Once you take care of segmentation and personalization, it’s time to look after the wording. How you handle your copy can make or break your open and click-through rates. First, you need to entice people to open your message. That’s why those two elements will demand special attention: Email subject line Preheader How you play with both will depend on your audience’s nature. Of course, you can experiment with FOMO, curiosity, being funny, and then monitor the results.