What is a Blog and why should you consider creating one? We give you 10 strategies to succeed

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Even if you don't know what a blog is, chances are you've read one, in fact, you're doing it right now! So if your business doesn't have a blog yet, we at MIO Agency recommend you seriously consider this idea !

We offer you some data that can help you make an informed decision: businesses that use the B2B (Business to Business) model and have a Blog receive 67% more registered users than those that do not have one, and Blogs occupy the fifth position among the most accurate online information sources.

There's no doubt that a blog will allow you to develop a greater online presence, position you as an expert in the industry you represent, and attract more users and customers to your pages. Tempting, right? Keep reading to learn more about this strategy that can boost the success of your business or brand! But first, a little history.

What is a Blog?
It was 1994 when college student Justin Hall of Swarthmore College created what would become design directors managers email list the first registered blog, but at that time it was not known as a blog, but rather as a personal page.

In 1997, John Barger, a blogger at Robot Wisdom, coined the term “Weblog” for this type of online publication, a term that was shortened in 1999 by programmer Peter Merhotlz.

In its early days, a blog was nothing more than a kind of personal diary through which someone, the author, could share information or his opinion on various topics. This information was published in reverse chronological order, so that the most recent publication appeared first.

What is a Blog Entry?
A blog post is an individual page on a website that discusses a particular subtopic of the blog.

Here’s an example. Let’s say you start a fashion blog on your retail website, a blog post might be: “The Best Summer Handbags to Complement Your Style.” The post relates to the overall blog topic – fashion – but is also targeted at a particular subtopic – summer handbags.

Blog posts allow you to appear in the top results of search engines thanks to various keywords.

In the example above, your blog post would enable you to appear in Google search results for the keywords “ summer handbags ”. This way, anyone who searches for the words “summer handbags” and finds your blog post will be taken to your company’s website and, in turn, access your products.