Search Engine Optimization ( SEO ) stands for search engine optimization and how search engines (Google, primarily) use a formula to determine a user's results on their search engine.
This is key to an industrial marketing strategy and goes hand in hand with having up-to-date and useful content online. By providing detailed product information in a way that is understandable to chief of vp and training email lists search engines , customers who are looking for specific solutions to their problems are more likely to find them on your website.
This requires refining the search terms specific to each buyer in each sector, in each language and for each market . And then developing a strategy to make it work. This is laborious and highly technical work .
At Refractarios Campo they supply high-tech parts for ceramic firing kilns. Their market is limited to a few hundred companies around the world that use very technical language. It is purely marketing by engineers for engineers. That is why their website has been SEO-worked on, which positions them ahead of their competition on Google, both in text and images.
Industrial marketing - Campos Refractories
Newsletters y email marketing
Email marketing campaigns allow an interested audience to stay connected to your business and receive relevant information about products, offers, and resources.
When it comes to making a sales transaction, sales executives may believe that the buyer already knows them, that is, they have been clients before, or they have been visited by salespeople at some point. Is this enough to get them to buy from us again?
Research shows that only 25% of potential customers who receive a sales communication are ready for a sale right away . Another 50% are potential customers who are not yet ready to buy (due to time, budget or need).
SEO positioning for industrial marketing
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