On the other hand, sales materials are documents that focus on a company's sales accounting system and appeal to customers about its features and appeal. White papers can be an effective way to reach out to potential customers because they are created from the customer's perspective, based on their level of understanding, interests, and needs, making it easy to present an interesting topic. The difference between a white paper and an eBook An eBook generally refers to an electronic book, but in B2B (business-to-business) marketing it is used to target a wider range of users than a white paper.
Like white papers, eBooks are booklet documents iran telegram phone number list that can be viewed on smartphones or computers as PDF files. Generally, a whitepaper is a specialized informational or commentary document that focuses on a topic related to a particular industry or technology. They provide information and expertise to solve business problems, and feature detailed data, analysis, and concrete case studies to present persuasive arguments to users. On the other hand, an eBook is an informational document in electronic format that may cover a broader range of subjects and topics than a whitepaper.
Therefore, the goal is to be able to provide information to general consumers (BtoC) as well, appealing to a wide range of users. In B2B marketing in English-speaking countries, they are said to be more likely to be used for promotional purposes than white papers*. *Reference: eBooks vs. Whitepapers: Which Performs Best? (CMSWire/Simpler Media Group, Inc.) \If you want to try a white paper campaign or create one, check out the materials below!/ Purpose and Benefits of the White Paper There are four main benefits to providing a white paper that meets the needs of your target audience: White Paper <4 Objectives and Benefits> (Hands creating a white paper on a computer while looking at data) Get information on new customers White papers are often distributed as downloads.