Structure of the strategic marketing system

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In a broad sense, strategic marketing is a certain philosophical approach to doing business, the main idea of ​​which is to simultaneously maintain the company's competitiveness and satisfy the needs of customers. As P. Drucker said, marketing is a view of business from the consumer's point of view.

The strategic marketing system consists northeast mobile phone numbers database of the following main elements:

External environment of the system:

microenvironment;

regional infrastructure;

microenvironment of the firm.

Scientific support subsystem of the system

Target subsystem

Support subsystem:

legal support;

methodological support;

resource provision;

information support.

Controlled subsystem:

improving the quality of goods;

resource conservation;

improving the quality of service of goods;

development of production;

expansion of the market for goods.

Control subsystem

Strategic Marketing_Structure

Legend to the figure:

1.1 - scientific approaches to strategic marketing;

1.2 — control functions;

1.3 - methods of management and strategic marketing;

3.1 — legal support;

3.2 — methodological support;

3.3 — resource provision;

3.4 — information support;

4.1 - improving the quality of goods;

4.2 - resource conservation;

4.3 - improving the quality of service of goods;

4.4 - production development;

4.5 - expansion of the market for goods;

5.1 — personnel management in the strategic marketing service (department — in the organization; region, research institute — in the country);

5.2 — development and control of the implementation of strategic management decisions (object strategy).

In the figure, the “input” of the strategic marketing system is understood as everything that a company needs to create products (raw materials and supplies, electricity, equipment, employees, information, internal documents, etc.).

The “output” of a strategic marketing system is understood as a company’s strategy of activity that takes into account the need to maintain the internal and external competitiveness of the company.

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Feedback elements of the strategic marketing system include additional requirements of the R&D stage for competitiveness standards, customer needs, information on new technologies, etc.

Types of strategic marketing
There are three types of strategic marketing (or marketing strategies): general (or corporate), business and functional (or instrumental). The relationship of all three types and the correct sequence of their occurrence is shown in the figure: