3. Use social media for your B2B demand generation strategy

[fomayof928@mowline]

Even brands built on the backs of traditional channels like SEO know the power social media can bring to demand generation.

Ahrefs Chief Marketing Officer, Tim Soulo, uses his social channels to chat with thousands of fellow marketers. He starts LinkedIn conversations around trends like AI to keep followers engaged.

Ahrefs Chief Marketing Officer Tim Soulo uses his social channels to chat with thousands of fellow marketers. In this LinkedIn conversation, he talks about trends like AI to keep followers engaged.

This thought leadership approach to social italy b2b leads media shows the power of the platforms to increase brand awareness. It’s also a great reminder that platforms like LinkedIn can build an incredible amount of trust with your target audience.

Demand generation vs. lead generation vs. inbound marketing
Demand generation differs from lead generation in a few ways. Lead generation applies when your audience is actively seeking out different services or products to address a need. The main goal of a lead generation campaign therefore is to obtain a prospect’s information so you can nurture the relationship through the marketing funnel, ultimately selling them your product or service. This differs from demand generation, as its main goal is to increase brand awareness.