Add new effects, music and voice overs to your Reels

[fomayof928@mowline]

For example, you can now:

Reply to a Reel with another Reel
Upload video stories up to 60 seconds long with no cuts
Host interactive live streams
Leaning hard into video isn’t just encouraged at this point—it’s essential usa b2b leads to thrive on Instagram right now. Convey your brand’s authentic personality. Show your products in action. Give behind-the-scenes glimpses of your team. Talk to your followers in real-time.

Using video not only helps you build genuine connections with your audience—it also drives reach and engagement by appealing to the Instagram algorithm.

Instagram Reel trends for 2024
Instagram Reels launched in 2020 and slowly rolled out to all users throughout 2021. This micro video addition to Instagram was created to compete with Snapchat and TikTok. It has continued to grow in popularity. Many brands and content creators will repurpose their videos across each of the platforms—TikTok, Instagram Reels and YouTube Shorts.

Here are some Instagram Reel trends popular with brands this year:

Social media managers acting as brand spokespeople
Instead of hiring paid actors to deliver scripted messages, social media managers are now stepping in front of the camera when creating Reels.

Social media managers have an intimate understanding of the brand’s voice and values. And they’re able to quickly create content that deeply resonates with the audience at a fraction of the cost. Our social media managers here at Sprout Social hop into Reels from time to time to act as spokespeople for our social media marketing software: