Strategies to improve SEO through social networks

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Strategies and tips to optimize your presence on social networks
Optimize your social media profile: You should make sure that your social media profile includes keywords relevant to your business in the description and bio, as well as in the titles and descriptions of your posts. It is also important that your profile contains up-to-date information about your website.
Publish quality content that provides value: The content must be relevant to your audience and related to your website to drive traffic to it. In our post “ How social networks help SEO ” we told you how, even though social networks are not a ranking factor as such, they greatly affect the visibility of your website in search engines by increasing your organic traffic.
Use tags, hashtags and mentions: This is a way to reach an audience with hospital contact email database interests aligned with your brand, and therefore a valuable audience that you can refer to your website. Use tools such as the Sistrix hashtag generator to use the most appropriate ones to gain greater visibility and followers.
Promote your posts: Through social media advertising, you can get your content in front of your target audience and drive them to your website.
Link from Twitter. Example Endesa
One of the most important links you need to take care of is the one that takes your followers to your website. In the example, the Endesa Twitter profile.
Tips to optimize your social media presence and get SEO results
Create a content strategy : Plan your posts in line with the content of your website, and link to the related landing page. Don't just reproduce the content of the website in the social media format, think about creating new graphic, audiovisual or text material that provides added value to the social media user. If you don't provide value, you won't be able to drive traffic to your website.
Interact with your audience: Respond to your followers' comments and questions, and even ask them yourself. Most importantly, take note of all the questions that are repeated to create relevant content for your website's Blog or FAQ page. If you already have such pages, respond by directing the user to your website.
Use analytics tools: It is important to measure the reach and impact of your posts to find out what type of content your audience likes on each social network.
How to measure the impact of social media on your website's SEO
Once you have an optimized social media profile, a social media strategy in place, and valuable content and traffic to your website, you should be able to measure the impact that social media is having on your website's SEO. In order to measure this impact, you'll need a tool that analyzes the organic traffic your website receives through social media.

You can use tools like Google Analytics or the Sistrix Social tool, which will allow you to identify which social networks generate the most traffic to your website and how visitors behave. It will also allow you to do the same analysis with your competitors.

For example, you will be able to see which social network has the greatest connection with your domain or a specific page on your website.

Improve your SEO!
sistrix: seo for facebook and pinterest
SISTRIX: Distribution and interaction of Facebook and Pinterest with one domain
You will also be able to see the data in the History graph, which will show you in a very visual way the interaction of both networks with the domain. This type of graph is very useful for presentations.

Sistrix: SEO history for Facebook and Pinterest
SISTRIX: History of Facebook and Pinterest interaction with a domain
If your competitors work a lot with social networks, the New URLs section of Sistrix will allow you to identify the most recent content published by your competitors . You can add this section to a control panel that will identify the changes day by day.

Conclusions: Why is it important to improve SEO through social media?
Increase your brand visibility.
Improve SEO: Sharing valuable content on your social networks will allow you to generate quality links and increase traffic to your website.
Increases trust and credibility: Having a strong and active presence improves the trust and credibility of your brand in the eyes of your audience and consequently in the eyes of search engines like Google.
It helps you interact with your customers: Communicating with your customers, having a direct conversation, allows you to know their needs and preferences, and therefore the type of content they expect from your brand.
In short, investing in a good SEO strategy through social networks will allow you to improve the visibility of your brand, improve the SEO of your website, increase trust and credibility and will allow you to interact directly with your clients and prospects.