The millennial generation has coined an acronym, “FOMO,” or “fear of missing out,” which further drives this point home – millennials crave experiences, and event marketing is an important way to connect with an entire generation of potential customers. So what’s the lesson here? If the millennial generation is one of your target audiences, extending your influence beyond social media and investing in event marketing can help you better reach them.
According to purecontent, the CEO of experiential agency George P. Johnson, Chris Meyer, said that event marketing was taking off for three reasons: “‘1. A shift in preferences by millennials who not only expect mexico telegram mobile phone number list but prefer experiences over any other engagement. 2. Data-driven platforms that allow hyper-personalisation and much stronger metrics. 3. Heightened creative thinking applied to experience design to create unique and valuable interactions.
its place at the adult table as it relates to marketing mix and investment.’” If you’re located in the Bangor area, or a more rural setting, such as Presque Isle, you might wonder how exactly you can create an event that will do what Netflix did. Taking something to that level probably isn’t in the cards, but participating in local initiatives that help market your business is a great way to get started with event marketing.