Why rank on Google?

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Even though new search engines are appearing on a regular basis, Google remains the most used. According to StatCounter , Google currently has a market share of 90.8% , while according to Statista it is 81.95%.

Unless your goal is to appear in certain countries such as Russia or China, fronk oil email database list with that market share it is mandatory to position yourself on Google if you want to reach your target audience. Therefore, appearing in the first results of Google will allow you to have visibility both to generate brand awareness and direct business.

In case you didn't know, there are different ways to appear on Google. Let's take a look at them briefly:

Google Ads
Since ads on your network are a major revenue stream, they have a privileged place in the search engine. These ads appear in various formats, but the most common are text ads:


And product carousels:


Whether you're looking for a prime spot or a quick appearance on Google, chances are you'll need to turn to it. If you're interested in paid campaigns on Google , we can help:

I want to run a paid campaign on Google

Appear with your own means
When we talk about positioning in Google, we usually refer to doing SEO (Search Engine Optimization). Roughly speaking, Google has some spaces reserved (organic results) for those who solve well what users are looking for and offer them added value. Organic results usually respond to this format:


And, generally, to appear in them you must have a website and carry out a series of SEO actions that we will go into in detail later.

Buy advertising space from third parties
Finally, since positioning yourself on Google is a process that requires time and resources, it is sometimes interesting to locate those websites that position on Google and buy space from them (promoted articles, banners, etc.) to achieve that visibility.

If you are considering this option, I recommend that you contact us since thanks to our experts you can maximize your investment and achieve results:

I want more information about buying advertising space from third parties

Understanding the search engine to position on Google
Before we get into the technical part, it is very important to make it clear that the strategic part is just as important. If you don't have this part well planned/designed, the only thing you will have is a very well optimized website at the SEO level, but it will not be enough to position well in Google since you will have done it without taking into account either Google or the users.